Three Keys to Your Holiday Marketing Strategy This Year

November 2, 2016/0 Comments/in Blogs, Marketing /by Michael Cohen

Now that we’ve passed Halloween, the season of late fall and winter holidays is officially beginning for many people. Decorations are going up, plans are being finalized, and budgets are being assessed as the end of the year approaches. For your brand, this is a time to really think about the coming months and devise some a marketing strategy for capitalizing on the holiday season. Here are three keys to keep in mind.

Know Your Audience

First, you’ll want to think about how your target audience is spending the season. Will most of them be celebrating holidays? If so, which ones? You don’t want to alienate anyone by focusing on certain holidays but not others, and if your target audience includes people of many different beliefs, make sure to be inclusive! Just like the iconic Starbucks holiday cup that is already drawing speculation, your clients may have expectations that should be taken into account.

The second step to this is to think of how they will be spending those holidays, and how that will relate to your business. For example, many retail businesses will be gearing for Black Friday around this time, preparing special deals and discounts to draw customers in. Restaurants and other food service businesses should have a plan for the holidays that most families will spend at home, and another plan for those days and nights when many people go out. Knowing your audience is something we’ve written about before, and this time of year it’s worth thinking about some more.

Social Media

The holidays should definitely be a factor in your social media strategy for the next few months. Capitalizing on the festive season will boost your engagement and help you to stay relevant with the ever-changing trends on Twitter, Facebook, and other platforms.

There are a ton of creative ways to connect your brand with the holidays on social media. A few of them are:

Photo contests—get your clients to send in their best decorations!
Donation Drives
Giveaways—it’s the season of giving!
Themed events—trade your Halloween costumes in for ugly holiday sweaters!
Puns—your wit is your friend when it comes to attracting web traffic.

Holiday-themed trends and campaigns are an essential part of your marketing strategy this holiday season.

Don’t Get Lost

Odds are, if you’re using the holidays as a jumping-off point for your marketing strategy, so are your competitors and many other businesses. It’s important to make sure that while you share in the collective good spirits, you still stand out among all the noise on social media and other online traffic.

Staying true to your brand guidelines is the key here: think about your company’s values and how they shape your brand. This will help in determining how your brand elements can be adapted for the season. Our comprehensive look at brand elements here might be a good starting point, as you can think about the goals of your brand in relation to the season. Your unique twist on the holiday spirit will help you and your brand stand out from competitors.

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Instagram Is Taking Over Social Media – Do You Agree?

September 14, 2016/0 Comments/in Blogs, Marketing, Social Media /by Janelle Nodar

If you’re not addicted to checking your Instagram feed at least five times a day, you probably know a few people who are. Instagram is quickly becoming the most popular social media app – not only for its ability to share photos, but because it’s become more of a network. It’s great for new membership growth, for social sharing, for ad sales, for engagement and so much more.

This social media app was launched in 2010. Look how far it has come in just six years:

Instagram is growing 5X faster than social media in general.
Earlier this year, they announced the user community reached more than 500 million users.
More than 300 million people use Instagram every day.
80 million photos and videos are shared daily. (Insane!)
According to eMarketer research, 51.8% of social network users will use Instagram by 2017. (Which is not too far off from right now. I can’t believe it’s already September!)

Instagram For Business

“Instagram lets you bring your business to life on mobile. And now, Business Tools give you the ability to stand out, learn more about your followers and reach more customers on Instagram.”

This social networking site is a place to share photos and videos with friends and family, but also where businesses can grow and thrive. If you’re trying to raise awareness of your business, get people to your website or store, or even sell more products, this is the place to go.

Selling

If you’ve been a true Insta fan since day one like myself, you’d know that there are way more ads than there used to be. Through endless scrolling of the app on my phone, I’ve noticed myself stopping a lot more times just to see what exactly the “Sponsored” ad is this time that’s interrupting my scroll. This is because the network opened their ad platform to many Facebook Marketing Partners, such as Hootsuite and Kenshoo.

Through the new providers, marketers and brands, both big and small, are able to buy ads and start reaching out to Instagram users via ad content. Now that there’s a massive audience on this social network alone, there’s money to be made. After Instagram made this announcement, brands quickly discovered its selling power – especially eCommerce companies, more specifically those who target millennials.

“Electronic commerce or Ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet” (Source). Instagram’s engaged audience is ideal for Ecommerce because you can directly market something to them by placing something visually striking in front of a person’s very eyes.

Once you see the “Sponsored” ad, you also see call to action buttons such as “Shop Now,” “Install Now,” “Sign Up,” and “Learn More.” This explains why, according to Yotpo.com, 30% of Instagram users have purchased products discovered on Instagram. Ads seem to be really working!

You Can Now Zoom

Instagram has taken a step towards fixing its photo and video size problem by installing a new feature – pinch-to-zoom. This allows people to finally take closer look at the images and videos that their followers post on this social media site. This small addition was something the world has been asking for for months! It truly does keep getting better.

Personally, Insta is my go-to app when I need my social media fix. It’s fun, interactive and let’s you be completely creative. For years it’s been making their users happy, and now, consumer brands happy as well. Take advantage of all this app/site has to offer.

How do you use Instagram? Whether it’s for personal use or for your business, I’d love to read about it in the comments!

3 Ways Your Business Can Get Free PR

August 15, 2016/0 Comments/in Blogs, Marketing /by Katelyn Flores

One great way to increase brand awareness and get your name out there, is through PR or public relations. PR is often defined as “using the news or business press to carry positive stories about your company or your products”. What makes PR great for a smaller company, is the fact there are opportunities to get it for free and still gain the benefits of getting your brand out there. We talked about the importance of brand recognition and consistency a few blogs back, and PR is a great tie into the tools you can use to push that consistent brand message out.

As a small business or start-up, your budget is going to be tight. So, you have to get creative on ways to build your audience and brand while using PR. Of course, there are going to be PR services that will cost you, but there are also other tools out there that you can leverage for free. We found three great approaches to finding free PR for your business.

Reach out to Journalists

This method is going to take some time and research, but it also forces you to make some connections. You’re going to want to start by compiling a list of the journalists who cover your industry and create a target list of contacts to reach out to. You’re going to have a better chance of getting PR if the people you are reaching out to actually write about your industry.

This seems to be even more effective if you first make connections with journalists in your local community and then branch out from there. If you can make that first connection, chances are they may be able to help you reach out to journalists writing for a state publication.

Help a Reporter (HARO)

HARO is a free service that connects reporters and journalists to a database of potential sources. They do have paid options but the basic package is free and it’s a great place to start. Once you sign-up, you fill out some general information and then give them some preferences on the industry’s you are looking to be a source for. After that, they send out maybe 3-4 emails each day that have a list of the stories reporters are writing on and the type of sources they are looking for. From there you contact the reporter through HARO and provide them with the information they need.

Now, in order to get the most out of this service you have to be on top of checking those emails and responding to reporters as quick as possible. A lot of them request a fast turnaround for what they need from the source. Some of what they ask for may be as simple as a short quote on your experience with being a business owner in X industry though.

The only downside to this service is you won’t be making the same connections as the first approach we talked about, but you will receive a ton of different opportunities right to your inbox.

Panelist or Speaker at an Event

There are often organizations in your community that cater to your target audience and can offer opportunities for free PR. For example, if you are a B2B you may look at events hosted by your local chamber and request to be a speaker at those events. These organizations often promote you and your business through social media, email marketing and press releases. Just like with HARO, some of these organizations require a fee to be a speaker or presenter, because they will often allow you access to the event attendee list after the event. But there are others that will offer this opportunity for free as long as you have content and information relevant to their member audience.

These are just some of the approaches you can take to get free PR for your company. It may even take a mix of all of these before you find the process and method that works best for your business and gets the results you’re looking for.

Infinite Reach Agency Building Facebook Engagement

4 Tips for Building Facebook Engagement

August 10, 2016/0 Comments/in Internet Marketing, Marketing, Social Media /by Kellie Meisenheimer

Building Facebook engagement can be tricky even for a seasoned expert. The most important thing to remember is that you are not just building a customer base, you are building relationships. If people feel like you care about them they will be more likely to engage with you and your brand.

Engagement on Facebook is anytime someone shares, likes, or comments or your post. In general, you will get more engagement from posts than you will get from shares. But if you do share a post, at least write something; add your opinion of why you agree or disagree with the article or post.

There are many ways to build engagement on Facebook and you should do what works for you and your company, but these tips will help you get started building those relationships.

1: Include Quality Images

Including images in your posts is a sure fire way to build engagement. People are very visual, if you can tell your story with a picture, you are more likely to get their attention and get them interested. Posts that include pictures are twice as effective at building engagement than a status update with no picture.

There are many websites where you can get high quality stock photos like 123RF.com and Gratisography.com. The best place to get pictures for your Facebook page is to take them yourself. People really connect when you get personal, so don’t be afraid to share your own pictures and stories.

2: Use More Videos

Videos are another great way to improve your numbers when you are building Facebook engagement. Adding video to a post can improve your engagement level by up to 12% on average. Facebook did not like the popularity of sites like YouTube so they started giving priority to posts including videos. That means that a post that includes a video will have a much further reach than one without a video.

3: Hold a Contest

People love a contest. 35% of Facebook users admit to liking a page just to join a contest, and another 42% liked a page for a chance to get a coupon or a discount. You can either give away a tangible prize or the prize can be a mention or a feature on your website or Facebook page.

There are many kinds of contests. You can offer a prize to just one winner, or you can give everyone a prize by way of a coupon or discount offer. The keywords “coupon” and “$ off” can increase your engagement 39% to 55%. That is incredible.

4: Ask Questions

Maybe the best way to build engagement is to Ask Questions! This may also be the most obvious but also the most overlooked way to build engagement. Think about it, when you want to start a conversation with someone, you either say something witty, or you ask them a question.

Questions get your fans talking. Perhaps the best way to get anyone talking is to ask them about something that they care about and that is also the best way to get people talking or “engaged” with you and your brand.

Posts with questions get an average of 100% more comments than other posts. These posts get fewer likes and shares, but if you are looking for engagement, there is nothing better than getting your friends and fans talking to you.

Like I said before, building Facebook engagement can be tough, but these 4 tricks are tried and true. If you include at least some of these tactics in your social media plan, you are sure to increase your engagement rate. If you have any questions or need help with your social media needs, please contact us. We would love to talk to you today!

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How to Define your Target Audience

June 22, 2016/0 Comments/in Blogs, Marketing /by Katelyn Flores

No matter what type of business you operate, defining your target audience can be difficult. It’s also a necessary piece of the success of your business. Why is it so important? Without knowing the people you want to target, you can’t create a successful marketing strategy. You could have a marketing strategy in place, but it would be very unfocused. When you understand who your audience is, that’s when you can plan where and how you need to market to them. And focus your efforts on that targeted group of people who will most likely need your product or services.

Here are 4 steps you can use to define your target audience and improve your marketing strategy in the process.

Identify the problems your product or service solves

When you create a business plan it starts with the problem(s) your product or service is going to solve. These problems are a key piece in defining your target audience. When you know the problem you can start to understand the type of people your business is going to help.

At Infinite Reach some of our clients don’t have the time or knowledge to focus on SEO or Social Media Management, but they know these are important parts of their strategy. So, our services take the internet marketing piece off their plate so they can focus on other aspects of their business. It helps solve a business owner’s biggest problem, not having enough time in the day to get everything done.

Determine your Target Audience

The time consuming piece is going out and actually researching the demographics your product or service solves a problem for. You want to start with primary research in the form of surveys, interviews or even questionnaires to get an overall sense of what type of people are interested in your product. And then from there, pull in some secondary research on demographics and consumer behavior to build a bigger picture of who those people actually are.

Group your Audience into Personas

This keeps the research you’ve done around your target audience top of mind for both you and your team. So now everyone from your sales team, to marketing to website development knows the type of people who are going to be using your product or service. And this is going to be important for each of those departments to know. A web developer needs to know the type of people you want your website to attract and the marketing team needs to know who these people are in order to plan a strategy.

Personas also put the research you’ve done in step two into something more tangible for your team to work off of. People tend to relate better when you pull out an actual case study of a potential customer than when you hand them a spread sheet with a bunch of numbers on it. Instead, pull from that data and create actual personas that outline each of the people from your target group.

Persona Example, Source: http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered/

Focus your Marketing Plan around your Target Audience

Now that you understand who your audience is, you can plan a more focused marketing strategy around those people. You understand who they are, what they want and where you can find them.

With this knowledge you can figure out what types of marketing will resonate the most with them and where you should be spending your marketing dollars. Will they shop online through Pinterest? Or do they still prefer brick and mortar stores?

Now that you understand your target audience learn more on how you can show client appreciation in this new blog post.

Creating Images for Your Social Media

June 8, 2016/0 Comments/in Blogs, Internet Marketing, Marketing, Photography, Social Media /by Janelle Nodar

I wish I had that instinct knack for creating images and designing graphics to use for our clients or for our own company’s social media purposes.

Our Infinite Reach graphic designers are truly amazing! Anytime I ask for a graphic to be created or a client even needs a new cover photo for Facebook, I am always in awe with the end product.

As Andy Warhol said, “I never read I just look at pictures” and I’m sure many of us can agree with that statement. There’s no doubt that images are an extremely important aspect of social media marketing. They help to drive greater online engagement and keep users interested. To me, a picture says 1,000 words!

For the Non-Designers…

46% of marketers say photography is critical to their current marketing and storytelling strategies. Both video and infographics have become powerful tools for companies looking to communicate easily with their readers. So, if you’re looking to add some spice to your next social media post, then add some images.

So you want to create eye-catching images. Do you want to engage with your viewers? It can be difficult, but there are some key principles in learning how to create images to use for social that work every time.

Create a Balanced Layout

You want the picture to be simple and balanced. The layout of the objects in your images can make all the difference in the way the final photo turns out. The image below is super easy on the eyes. If the pencils were scattered and the books were all over the place, the photo wouldn’t be as great to look at.

Proximity in Your Images

Something else that’s important when creating your own designed images is the proximity and the alignment. Merriam-Webster defines proximity as “the state of being near.” So in our case, grouping different elements of a picture together so that the viewer can see various parts of the message you are trying to convey.

For example, you don’t want an icon too close to the text of a picture in very close proximity because you want each component of the picture to stand apart and fulfill its own role. Take a look at the ad below. The icon visually communicates details about the brand itself, while the text communicates what this particular chapstick brand does for your lips.

Color

Leslie Cabarga is the author of The Designer’s Guide to Colour Combinations. She believes that color is not just a visual element, but it’s also emotional. She says that:

“A poor choice of colors affects us subconsciously is a fact observed by many real estate agents. Potential buyers viewing a house with ugly wallpaper will often reject the whole house. I recall as a child not being able to eat in a certain restaurant whose walls were painted a pale, 1950s green.”

If color really does elicit emotions in us all, then you can see why it’s so important to choose colors for your images that will draw people in.

Make sure you think about the role the colors will play in your creations! You want to also make sure that you’re creating contrast.

Font

Are you creating a graphic that has wording on it? Be sure to choose fonts that are not only readable and consistent, but also fonts that communicate a message about your brand and your company.

Think of choosing a font like selecting an outfit to wear. The clothes that you choose reflect who you are as a person and also parts of your personality and style. If you walk into an interview for a new job wearing a t-shirt and jeans rather than a suit, you will leave the employer with a very different impression of you.

How to Select Fonts for Your Graphics:

Simple is always better.
Try and steer clear from fancy fonts.
Be consistent by using the same font repeatedly for all of your graphics.

So…

Take notes, non-designers! If you’re feeling brave enough to create your own image, I would love to see some photos in the comments. Also, let me know what resources have helped you nail down some great designs!

Why is Brand Consistency Important?

May 9, 2016/0 Comments/in Blogs, Marketing /by Katelyn Flores

Why is brand consistency so important? A brand, as defined on BusinessDictionary.com, is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product or differentiates it from competitors. In short, your brand is your company’s identity. It helps your customer build an impression of what your company stands for. Keeping your brand consistent allows you to build a rapport with your customers so they trust your company and find it synonymous with a positive experience.

When we work with clients on branding packages, we keep the messaging and visuals consistent with the marketing standards we’ve created for them. We want to keep that cohesion through their business cards to the website to their marketing materials.

Brand Recognition

Photo from GlobalBrandsMagazine.com

Once you build that relationship with your customer you don’t want to lose that due to inconsistent messaging. If you keep everything from marketing to product packaging consistent that brand recognition will start forming in the minds of your customers. It takes 12 times for your customer to see your color and recognize it in association with your brand. That recognition is invaluable and can eventually lead to brand loyalty.

Brand loyalty is when you have consumers that become devoted to your brand and will continue to purchase your product over competitors. From my personal experience, if a product I use on a normal basis is sold out at a store, I usually won’t even look at the competitor products, but instead check other stores. These are products I recognize from when my mom purchased them during my childhood and I have a connection to them now.

Helps Differentiate You from Competitors

While establishing your brand recognition, you were also showing your customers how you are different from the competition. People who shop at Wal-Mart value their “Everyday Low Prices” and they make sure to keep that verbiage consistent in their branding. Target customers seem to be willing to pay more especially when Target collaborates with high end designers. Both companies use brand consistency to build a relationship with their ideal customer.

They also want their customers to think of them first when they need a product or service. So, by keeping their brand consistent, they are top of mind to those costumers.

Case Study: Aligned at Work

We recently completed a Website Design & Branding package for one of our clients, Aligned at Work. We always start these projects by understanding who our clients target market is and what their business goals are. This particular client targets business professionals, so we wanted the branding to consistently speak to that audience.

In order to achieve that we made sure everything from the logo, to the website reflected a clean and professional image. When we created presentation folders, letterheads and business cards, the branding was consistent. That allowed for all of these key pieces to present the same brand image to potential and current clients. This helps them stand out from the competition and also becomes familiar to customers. From the moment they receive a business card, visit the website and go to their first workshop they have a consistent message from start to finish.

Understanding the importance of brand consistency will allow you to develop a strategy that helps develop brand loyalty in your customers. Need help creating your brand identity? Contact us today for a free consultation, we would love to help and learn more about your business.

We also have a great blog on “What Your Branding Colors Communicate to Your Clients” if you need more information to help create your brands marketing standards.

What Guerrilla Marketing Can Do For Your Business

March 9, 2016/0 Comments/in Blogs, Internet Marketing, Marketing /by Janelle Nodar

What is guerrilla marketing, you ask? It’s all about expressing your personal imagination and creativity! While it may be an unconventional marketing strategy, it has been a successful strategy for small businesses.

This specific type of marketing relies heavily on taking the customer by surprise by making a lasting impression. It is about creating something that will really get people talking after seeing your advertisement! Most guerrilla marketing campaigns aim to ignite the consumer on a more memorable level.

Small Business Advantage

So why is guerrilla marketing ideal for small businesses? This type of advertising is a great way to reach a massive audience without breaking the bank. Below is a great example of a guerrilla marketing campaign done by Cocoa-Cola. They “created happiness” for some lucky college students!

When executed well, guerrilla marketing is a wonderful way to get your small business noticed. At a low cost, you can set yourself apart from the competition and show consumers how different and fun your company is!

Take it from Jay Conrad Levinson, the man who coined the term. Here is a list of some of the most important ways he thinks guerrilla marketing differs from traditional marketing:

“Instead of investing money in the marketing process, you invest time, energy and imagination.”
“Instead of ignoring customers once they’ve purchased, you have a fervent devotion to customer follow-up.”
“Instead of believing that single marketing weapons such as advertising work, guerrillas know that only marketing combinations work.”

Guerrilla Marketing=Taking a Risk

As a small business, it can be a good thing to take a risk every once and awhile. Basically any company can utilize guerrilla marketing, but it definitely requires you to step outside of your comfort zone and do something new and exciting that as a business, has never been done before.

If you want to take a safer route, try online guerrilla marketing tactics. LinkedIn, in my opinion, is the most powerful social networking site, and you should take advantage of it for the advancement of your business!

Moreover, creating a LinkedIn group is a great way to gain exposure. “LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”

LinkedIn also offers a tool called LinkedIn Events, which allows marketers and other professionals to promote an upcoming event. This creates an opportunity for your business to put your event out there, which will then enable users to promote the event through their profiles and personal network page.

Guerrilla marketing can be anything your business wants it to be, as long as it’s something unexpected, eye-catching, and unforgettable. Just make sure your strategy represents your brand and your customers! Whether through online or in person, this marketing strategy creates awareness and is bound to generate more traffic to your business- for little to no cost!

Engage Your Customers This Valentine’s Day!

February 10, 2016/0 Comments/in Blogs, Marketing /by Janelle Nodar

It’s February and you know what that means- the month of love. V-Day is just around the corner but here at Infinite Reach, love is in the air all days of the year! Holidays, such as Valentine’s Day, are a great way to engage your customers by posting creative and exciting content on all of your social media sites. We have a few tips for you that will ensure engagement that can ultimately grow your business.

Promote

Start a sale that will run the whole month of February. This will encourage customers to come into the store and they will not feel rushed because the sale is all month long rather than just for one day or over one weekend.

It is also a good idea to decorate your social media platforms. Create a Facebook and Twitter header that is centered on Valentine’s Day, hearts and love, while still staying true to your company’s logo. By periodically changing your cover photo on your social media channels, customers and viewers are more likely to check your page more often.

This is also a great opportunity to add images promoting certain products/deals with links to your website. That way, you will be bringing in more traffic. These images will capture your viewers’ attention and reel them in. In no time they will be clicking those links to see the sales you have going on!

Special Offers

Don’t be afraid to post a giveaway onto your social media sites, such as liking or commenting on a specific post to enter to win a gift certificate. Use your own creative hashtags in order to spread the word and reach a greater audience than just your own followers.

Maybe something like “Bring in your loved one to receive 50% off your purchase”. This will encourage customers to come shop and bring their friends or significant other, while at the same time you are engaging your customers. It’s a win-win for all!

Be Creative

Be sure to target EVERYONE on holidays- especially such as this one. It is an important holiday for couples all over, but don’t forget about us single people on this day of the year! The humorous Single Awareness Day has been declared a holiday by single people everywhere who are fed up with being ignored on Valentine’s Day.

As for more creativity across your social media channels, ask questions! That is a fool-proof way to up the engagement. Post a lot of photos, get personal by providing an inside look at your company, share/comment/like your followers’ posts to show that you love them and appreciate them! Do whatever it takes to stand out amongst competitors.

Tips To Engage

Donate time to charity and talk about it
Give a small gift to customers
Offer a free rose or candy bag for every purchase of $50 or more
Give red wrapping for free
Use Facebook Ad so you can target according to relationship status
Don’t forget to target your male customers

Be Bold

If you want to engage your customers, send an email that is going to catch their eyes. If you’re anything like me, you sometimes just scan over an email when you’re short on time before finding out if you’re interested enough to read the whole thing. You don’t want this to happen to you!

Striking content is a way to grab attention from the reader. Think: V-Day inspired images and creative content that is centered around the specific holiday. Include many links to your websites, blogs, and social media channels. Using a bold approach rather than doing what you normally do will drive engagement to your website.

As you can see, the holidays are a pretty big deal in the business world! Follow these tips and you will be sure to engage customers this Valentine’s Day!

To find out how we can help your business, please contact us to schedule a no obligation consultation!

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Facebook Update Reduces Page Like Counts

March 18, 2015/0 Comments/in Marketing, Social Media /by Kristi Church

First–your’e not going crazy. Your Page Likes were higher yesterday or even last week than they are this morning–it’s okay. You’ve done nothing wrong.

Second–earlier this year, Instagram created an update that eliminated fake accounts which resulted in a huge drop in followers for celebrities like Rapper, Akon—who lost over 56% of his Instagram audience. It was a good thing—the actual followers that were left on IG were most likely there due to organic growth—not fake spambot accounts.

New Facebook Algorithm Is Here

In the next coming weeks, if you own a business Facebook page, you’re likely to see a small dip in the amount of “likes” your page has. In case you’re wondering why–it’s not because you posted something offensive or followers all of a sudden don’t like your page any longer. Community managers and admins work very hard to engage the right audience and grown Page Likes organically, but unlike the change on Instagram, this update isn’t about fake accounts, only those that are inactive.

As I mentioned in 4 Reasons Facebook Will Remain a Powerhouse in 2015, Facebook is always moving toward optimizing the user experience and this algorithm change is no different. They are removing two types of accounts from business Page Like totals; deactivated and memorialized accounts.

“To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the company explained in a blog post. “This change ensures that data on Facebook is consistent and up-to-date.”

I’m sure you’re thinking to yourself that it might be a no-brainer that once an account was actually deactivated it would naturally be removed from your Page Likes—apparently not so.

This Facebook algorithm change is going to affect those deactivated accounts that are done so voluntarily, but that aren’t actually deleted from Facebook. Should the owner come back in and reactivate the account, the new Page Like will reappear. So, those wanting to step away from Facebook and come back later can do so undisturbed.

What to Expect

Most business Pages will only see a slight drop in Page Likes—possibly less than 2-5%. That’s not much in the grand scheme of things and this change actually keeps us all in the know and belief that those that are following our communities are there because they really want to see our content and care about the engagement we’re creating—which is GREAT!

About Us: Infinite Reach Agency specializes in advanced Facebook marketing through ad placement and daily social engagement. If you have questions on this topic or have questions on how to implement a proper Facebook ad campaign, contact us for a complimentary 30 minute consultation! We’re happy to help!