social media business

Social Media: How Important is it to Your Business?

Here at Infinite Reach Agency, social media is one of our top priorities! It is so important for any business to be able to reach their customers in an innovative and widespread way. For new businesses it is especially important, as it can help you increase business and get you established in your field. The power of social media is great and has the ability to reach far more customers.

Who Is Your Social Media Audience?

The first thing you need to know is who your target audience is. Who do you want to sell your service or product to? Are you aiming for a certain age demographic? Are you looking for a specific gender? Are you looking for people who engage in certain activities, athletics for example?

Defining your audience will help you choose the best platforms for your business. It will also help to ensure that you reach the customers who will be most interested in what you have to offer.

social media

Social Media Platforms

Which Social Media Platform is for You?

Once you have determined who you want to reach with your social media, then you can start to see which platforms are going to work best for you. This will help you optimize your efforts and get your information out quickly. There are many social platforms; let’s go through three of the most popular ones:

Twitter is good for people who are on the go and just want your information to be simple, short and to the point. A quick update can send them to your site to find more details.

Facebook can help you reach more of a general and broader audience than some platforms because it has become so very popular. Businesses can share multiple photos of new product, write about happenings at the company and increase the traffic going to their site.

Another useful platform is LinkedIn. This site, originally for the working professional has broadened, but is still full of people looking to connect with other professionals and businesses. This is a great resource to spread the word about yourself and also to help your business to find potential employees, as well.

The Power of Social Media

The wonderful thing about promoting your business through social media, is that it is always available to the client or customer. Most everyone these days is connected to at least one platform, to stay connected and informed. It allows them to gather information about your business and your services without you lifting a finger. Essentially, social media brings the customer or client to you, saving you time and money. All of the information is at their fingertips!

By using social media and keeping current on your posts and updates, you can keep the customer’s interest and really show them what kind of business you have and what you have to offer them. Customers want to see what is new and exciting, and social media helps you to keep them in the loop and coming back for more!

For more ways to boost your online marketing, read Kristi’s blog, “Four Things You Can Do For Your Internet Marketing Now”.


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