Now that we’ve passed Halloween, the season of late fall and winter holidays is officially beginning for many people. Decorations are going up, plans are being finalized, and budgets are being assessed as the end of the year approaches. For your brand, this is a time to really think about the coming months and devise some a marketing strategy for capitalizing on the holiday season. Here are three keys to keep in mind.
Know Your Audience
First, you’ll want to think about how your target audience is spending the season. Will most of them be celebrating holidays? If so, which ones? You don’t want to alienate anyone by focusing on certain holidays but not others, and if your target audience includes people of many different beliefs, make sure to be inclusive! Just like the iconic Starbucks holiday cup that is already drawing speculation, your clients may have expectations that should be taken into account.
The second step to this is to think of how they will be spending those holidays, and how that will relate to your business. For example, many retail businesses will be gearing for Black Friday around this time, preparing special deals and discounts to draw customers in. Restaurants and other food service businesses should have a plan for the holidays that most families will spend at home, and another plan for those days and nights when many people go out. Knowing your audience is something we’ve written about before, and this time of year it’s worth thinking about some more.
Social Media
The holidays should definitely be a factor in your social media strategy for the next few months. Capitalizing on the festive season will boost your engagement and help you to stay relevant with the ever-changing trends on Twitter, Facebook, and other platforms.
There are a ton of creative ways to connect your brand with the holidays on social media. A few of them are:
Photo contests—get your clients to send in their best decorations!
Donation Drives
Giveaways—it’s the season of giving!
Themed events—trade your Halloween costumes in for ugly holiday sweaters!
Puns—your wit is your friend when it comes to attracting web traffic.
Holiday-themed trends and campaigns are an essential part of your marketing strategy this holiday season.
Don’t Get Lost
Odds are, if you’re using the holidays as a jumping-off point for your marketing strategy, so are your competitors and many other businesses. It’s important to make sure that while you share in the collective good spirits, you still stand out among all the noise on social media and other online traffic.
Staying true to your brand guidelines is the key here: think about your company’s values and how they shape your brand. This will help in determining how your brand elements can be adapted for the season. Our comprehensive look at brand elements here might be a good starting point, as you can think about the goals of your brand in relation to the season. Your unique twist on the holiday spirit will help you and your brand stand out from competitors.
https://infinitereachagency.com/wp-content/uploads/2016/11/infinite-reach-holiday-marketing-strategy-tree.jpeg23043456Michael Cohenhttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgMichael Cohen2016-11-02 14:00:202016-11-01 20:14:25Three Keys to Your Holiday Marketing Strategy This Year
An entrepreneur, according to definition, is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. It is a French word for ‘one that undertakes’. Does this definition describe you?
Running Your Own Business
In order to run your own business, you must have an entrepreneurial spirit. A person who shies away from risk or does not want to take any initiative on their own will have a very hard time jumping into the arena of the business world.
Many people want to run their own businesses these days. They have ideas, and they want to get them out there and share them with the rest of the world.
Sharing your ideas is essentially sharing a part of yourself and risking being vulnerable with others. Not everyone will need your product or service or even like your ideas. Part of being an entrepreneur is understanding this fact and moving beyond it, knowing that there are customers who do need you and what you have to offer.
The Ups and Downs
One of the nice things about working for yourself is that you get to be your own boss. You are in charge of everything! And, the downside of working for yourself is that, yep, you guessed it- you are in charge of everything!
There are the freedoms of creating the vision, making the important decisions and doing what you want to do. Then there are the days of taking care of all the details that seem tedious and mundane, but after all you are the boss. You get to crunch numbers and create a budget and promote yourself to gain a following.
Selling Your Ideas
Before you go about trying to sell your idea, whether product or service, you need to determine who it is that you are trying to sell to. This will help you decide how to market yourself and in what way. Without making this decision, you are basically throwing money into the wind and hoping that someone will grab it.
Networking with other people and groups is also very valuable. Doing this can help you to find supporters, advisors and partners to help you in your business venture. You never know who you might meet; someone you sit next to may end up being a main client or referral for business prospects.
Marketing Yourself
Marketing is the driving force behind sharing your ideas. The way you market yourself can determine if you will gain attention for your business or if you will get passed by. It is important that your marketing and branding be consistent with your product and service, so that people know what they are getting from you.
This can also help build rapport with your clients, as they see who you are and come to expect a certain level of quality and professionalism from you. Your marketing will allow your business to become known for the vision and characteristics that you outlined for yourself in the very beginning. For more on marketing and branding, read our blog, What to Include in Your Brand Guideline.
You Can Do It!
It’s wonderful to get your business established and out in the open. It takes an entrepreneur’s determination and motivation, but it also takes a lot of hard work, time and courage. Anyone who undertakes starting their own business knows that there are good and bad sides to venturing out on your own, but it is worth the risk!
https://infinitereachagency.com/wp-content/uploads/2016/09/entrepreneur.jpeg341341Morgan Hirschihttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgMorgan Hirschi2016-09-21 09:15:142016-09-21 10:06:09Are You an Entrepreneur?
At Infinite Reach we call these our Marketing Standards, they are our guide for not only our brand but for each of our clients brands as well. The goal of your Brand Guideline is to create a framework that anyone in your organization can follow. It creates a guide for your brand so that everything you push out has a consistent look and message.
We went over why brand consistency is so important in my May blog post, but just to give a recap, brand consistency is what helps build rapport and brand recognition amongst your target audience. This is what eventually creates that coveted brand loyalty that every company wants to achieve with their customers and clients.
In order to keep your brand consistency on track, you need to create a brand guideline. That’s why we created the following list of items to include in your guide.
Brand’s History, Key Values and Mission
The first step in creating your brand guideline is outlining your brand’s history, key values and mission. This is the framework for what’s to follow in your guide. It gives the person looking at your standards the background knowledge they need to understand why you chose the color palette you did, what your logo represents etc.
This first piece is not only important for your graphic design and marketing team to know, but each and every employee. So, it’s really explaining what your brand is all about in a way that’s important to everyone at your company. It also gives them the background knowledge they need to continue keeping your brand consistent.
Logo, Official Color Palette and Typography
Of course you need your logo, colors and fonts. These are going to be used the most throughout your branding and marketing efforts so it’s important people get it right. You have already established your brand history, values and mission, so you have the groundwork done. Now connect that to each of these elements.
Why did we choose this color palette? Are there times when we should use one color over another? When people know the why it tends to resonate more with them. They aren’t making all the headlines on the website purple just because, they understand the reasoning behind that.
Typography is one area that may seem unimportant, but it’s definitely imperative that everyone understands which fonts they should be using and when.
The logo, this is one if not the most important aspect of your branding. When you see just the Nike Swoosh do you know what brand it is? Of course, and that’s because they make sure to keep that logo consistent no matter what they are using it for. A lot of companies have multiple variations of their logo, so ensuring your team understands when to use which logo is important e to keeping your brand consistent.
Example of a Marketing Standard Page
Letterhead and Examples of Marketing Projects
You should be using company letterhead on anything you send out. It only helps your brand recognition. The only problem is making sure everyone is using the same letterhead, so it’s another important component to include in your brand guidelines.
Examples of past marketing projects are also important. They highlight the marketing standards you’ve already established. For example, when we post about our blogs on Instagram we have a set graphic format we use each time so it’s consistent. Eventually our followers may not even need to see the logo on the image to know that Infinite Reach posted a new blog. The examples help guide your team and give them a framework for their next project.
Example of our Instagram Blog Post Images
Brand consistency is very important and a brand guideline allows you to share what that brand is to your employees. It helps create a guide for anyone in your organization to use and keep them within the brand image you’ve already created for your clients or customers.
https://infinitereachagency.com/wp-content/uploads/2016/07/7-11-16-Featured-Image.jpg341341Katelyn Floreshttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgKatelyn Flores2016-07-11 13:21:152016-07-11 13:21:15What to Include in your Brand Guideline
No matter what type of business you operate, defining your target audience can be difficult. It’s also a necessary piece of the success of your business. Why is it so important? Without knowing the people you want to target, you can’t create a successful marketing strategy. You could have a marketing strategy in place, but it would be very unfocused. When you understand who your audience is, that’s when you can plan where and how you need to market to them. And focus your efforts on that targeted group of people who will most likely need your product or services.
Here are 4 steps you can use to define your target audience and improve your marketing strategy in the process.
Identify the problems your product or service solves
When you create a business plan it starts with the problem(s) your product or service is going to solve. These problems are a key piece in defining your target audience. When you know the problem you can start to understand the type of people your business is going to help.
At Infinite Reach some of our clients don’t have the time or knowledge to focus on SEO or Social Media Management, but they know these are important parts of their strategy. So, our services take the internet marketing piece off their plate so they can focus on other aspects of their business. It helps solve a business owner’s biggest problem, not having enough time in the day to get everything done.
Determine your Target Audience
The time consuming piece is going out and actually researching the demographics your product or service solves a problem for. You want to start with primary research in the form of surveys, interviews or even questionnaires to get an overall sense of what type of people are interested in your product. And then from there, pull in some secondary research on demographics and consumer behavior to build a bigger picture of who those people actually are.
Group your Audience into Personas
This keeps the research you’ve done around your target audience top of mind for both you and your team. So now everyone from your sales team, to marketing to website development knows the type of people who are going to be using your product or service. And this is going to be important for each of those departments to know. A web developer needs to know the type of people you want your website to attract and the marketing team needs to know who these people are in order to plan a strategy.
Personas also put the research you’ve done in step two into something more tangible for your team to work off of. People tend to relate better when you pull out an actual case study of a potential customer than when you hand them a spread sheet with a bunch of numbers on it. Instead, pull from that data and create actual personas that outline each of the people from your target group.
Persona Example, Source: http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered/
Focus your Marketing Plan around your Target Audience
Now that you understand who your audience is, you can plan a more focused marketing strategy around those people. You understand who they are, what they want and where you can find them.
With this knowledge you can figure out what types of marketing will resonate the most with them and where you should be spending your marketing dollars. Will they shop online through Pinterest? Or do they still prefer brick and mortar stores?
Now that you understand your target audience learn more on how you can show client appreciation in this new blog post.
https://infinitereachagency.com/wp-content/uploads/2016/06/Final-Featured-Image-6-22-16.jpg341341Katelyn Floreshttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgKatelyn Flores2016-06-22 12:21:492016-06-22 12:21:49How to Define your Target Audience
Why is brand consistency so important? A brand, as defined on BusinessDictionary.com, is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product or differentiates it from competitors. In short, your brand is your company’s identity. It helps your customer build an impression of what your company stands for. Keeping your brand consistent allows you to build a rapport with your customers so they trust your company and find it synonymous with a positive experience.
When we work with clients on branding packages, we keep the messaging and visuals consistent with the marketing standards we’ve created for them. We want to keep that cohesion through their business cards to the website to their marketing materials.
Brand Recognition
Photo from GlobalBrandsMagazine.com
Once you build that relationship with your customer you don’t want to lose that due to inconsistent messaging. If you keep everything from marketing to product packaging consistent that brand recognition will start forming in the minds of your customers. It takes 12 times for your customer to see your color and recognize it in association with your brand. That recognition is invaluable and can eventually lead to brand loyalty.
Brand loyalty is when you have consumers that become devoted to your brand and will continue to purchase your product over competitors. From my personal experience, if a product I use on a normal basis is sold out at a store, I usually won’t even look at the competitor products, but instead check other stores. These are products I recognize from when my mom purchased them during my childhood and I have a connection to them now.
Helps Differentiate You from Competitors
While establishing your brand recognition, you were also showing your customers how you are different from the competition. People who shop at Wal-Mart value their “Everyday Low Prices” and they make sure to keep that verbiage consistent in their branding. Target customers seem to be willing to pay more especially when Target collaborates with high end designers. Both companies use brand consistency to build a relationship with their ideal customer.
They also want their customers to think of them first when they need a product or service. So, by keeping their brand consistent, they are top of mind to those costumers.
Case Study: Aligned at Work
We recently completed a Website Design & Branding package for one of our clients, Aligned at Work. We always start these projects by understanding who our clients target market is and what their business goals are. This particular client targets business professionals, so we wanted the branding to consistently speak to that audience.
In order to achieve that we made sure everything from the logo, to the website reflected a clean and professional image. When we created presentation folders, letterheads and business cards, the branding was consistent. That allowed for all of these key pieces to present the same brand image to potential and current clients. This helps them stand out from the competition and also becomes familiar to customers. From the moment they receive a business card, visit the website and go to their first workshop they have a consistent message from start to finish.
Understanding the importance of brand consistency will allow you to develop a strategy that helps develop brand loyalty in your customers. Need help creating your brand identity? Contact us today for a free consultation, we would love to help and learn more about your business.
This year at Infinite Reach Agency, we chose a new motto to really set the tone for 2016 and make it a success; a sentiment that would embody the spirit of our team and encourage and inspire us to new heights in our marketing services: ‘Make it Happen!’
It has confidence and power behind it and sparks us to action. The phrase came from one of our very own employees, and really struck a cord with Infinite Reach co-founder, Kristi Church. The phrase says that the project will get taken care of with enthusiasm and persistence. Doing what it takes to get the job done, and done well.
Following Your Dreams
It requires hard work to start up your own business. Talk to any small business owner, and they will tell you that it’s no walk in the park. Most small businesses struggle to establish themselves, and some do not make it through this begining phase.
But for those that do, the rewards are sweet! What an accomplishment to put your dreams on the line and see them materialize as you gain a foothold in your industry and gain a following of loyal customers! There is nothing better than the taste of success.
Exceeding Expectations
Infinite Reach Agency continues to grow and thrive in the marketing arena. People know that we provide quality customer service and create excellent products, whether it is our web design, social media management, blog writing, corporate photography or our search engine optimization.
We have a strong rapport with our clients that bring in new customers by word of mouth referrals. What a great testament to our ability to not only satisfy our client’s needs, but exceed them. We are confident that we can improve your business!
Giving it our Best
Our motto really helps to bring the best out in us, which is what we give to our clients every day. After all, our clients are our most valuable asset. Without them, there would be no Infinite Reach. Our customers are our number one priority!
Each member of our team is a valued player and brings something unique to the table. We each have our own experiences, skills and ideas that contribute to the team as a whole and the success of the company. When the pressure is on, we Make it Happen!
Willing to Show Up
Our team works together to provide services in a professional manner while maintaining a sense of lightness and fun. Kristi bought mugs for the team to use with our new motto on them. A good visual reminder of our dedication to our clients and their success.
With this attitude, it is easy to see how Infinite Reach continues to show up and bring in amazing customers! Our team is enthusiastic about the future and ready to take the necessary steps to continue to make our company a standout business.
Success is within Reach
Make it Happen! Be willing to put in the effort and energy to see yourself or your business become a success! What can you apply this to in your life today that would make all the difference?
https://infinitereachagency.com/wp-content/uploads/2016/04/Blog-image.jpg341341Morgan Hirschihttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgMorgan Hirschi2016-04-20 09:45:222016-05-04 12:45:47Success: Making it Happen!
In the world of Instagram, things are just absolutely incredible. More and more people are finding ways to use the real-time online mobile platform to create trends, re-invent their style and brand all the way to producing and then also broadcasting a new thriller in short 15 second episodes as in Shield 5. I’m completely enamored with how it’s being used and seriously research and study new trends and ways companies as well as the regular Joe are reaching their followers on this platform daily.
Have a Voice? Instagram Can Be Integral
Okay, so we’ve established that I’m a fan. Let’s really look at Instagram and I’ll explain why. I actually love it and have finally developed a voice on the platform that I’m proud of with my personal profile of @BeingKristiChurch. Over the last 9 months my life has changed dramatically into fitness and eating healthy so I’ve been fortunate enough to have grown a following of over 1,000 people in a short amount of time. I found my voice and my audience. It takes a lot to narrow that down…and now I stick to posting on 3 or 4 different topics with one thing in common. Happy and healthy living.
If you have a mission or truly something to say that people can identify with, it can be an incredible tool. Instagram encourages organic and real-time sharing. It was made for you to stop and share exactly what you’re doing at the time. In addition, the use of hashtags has also developed in helping tell and share your story.
One of my favorite hashtags is #FromWhereIStand. Every now and then I’ll grab whoever I’m with and we’ll all put our feet into the frame of my cell phone and I’ll capture a pic of where we are in real-time. The cool part is that you can geotag that to exactly where you are at that moment, connecting space and time in a way that it gets logged into the Instagram book of time – forever. How cool is that?
Instagram; Not So Easy For Professional Marketers
Here at Infinite Reach, we work hard to include every important social platform we can for our clients to help their followers connect in ways that previously, hasn’t been available. If you’re reading this and wondering why you should hire a social media marketing company to handle your social platforms, our very own Kellie Meisenheimer explains perfectly in this article.
Top of the mind awareness is difficult to achieve these days, especially now that we live in the world of selective consumption. Everyone has a choice as to how they’re reached and what messages they receive during their day; unlike the tactics of first generation marketing where messages were flying at you in all directions and places 24/7 – 365 days of the year. They were intrusive to say the least.
The one issue for marketers is that Instagram has always been difficult to manage electronically. Being that it was designed to be in-the-moment it doesn’t allow for marketing teams to easily plan ahead and include this platform in the marketing plans of their clients, without a lot of extra effort.
For starters, Instagram can only be managed on a mobile device. Okay, let me digress. You can use Instagram on a computer however, what you can do isn’t as important as what you can’t do.
You can’t post an update unless you are on a mobile device. Once you go log in to your Instagram account on your computer device, you can like and comment on other posts, but if you want to actually create an Instagram post you need to move away from your laptop or desktop and use the Instagram app on your mobile device in order to do so.
Dashboard scheduling tools such as HootSuite are popular for marketing teams as they allow for multiple client and platform management. All the major social platforms can be managed via Hootsuite and up until recently, Instagram wasn’t one of them. Still, as of last fall when IG joined the Hootsuite bandwagon it did so with limitations.
With Hootsuite, it’s a known fact that it’s a helpful tool to schedule posts that will roll on your terms while focusing on the main goals of your campaign. With the IG – Hootsuite integration, Instagram still has control over the fact that their main mission is intact – they are a real-time online mobile platform. They’ve been able to stay true to their own mission and still allow marketers a way to use the tool. It’s a win-win, right? Not quite. Posting to Instagram through the dashboard is still time consuming and takes extra effort. It’s not perfect.
Here’s a quick tutorial from Hootsuite on how to add the platform to your dashboard and schedule posts.
To make matters even more difficult, in order to manage an Instagram client account, one would have to log out of their own Instagram account and log back in each time they would want to publish a post. Big pain in the back-side! This was a frustrating piece of using the tool that I just had to accept. Not everything is perfect in relationships and sometimes you just have to take the good with the bad. It can be love-hate. A push-pull, if you will.. or in this case a ying and yang… and I’ve made peace with it.
However –Instagram’s recent announcement just took a little bit of the sting out of this bittersweet relationship we have. As professional marketers, we received excellent news last week that Instagram has finally released the much anticipated Account Switching tool! Yes!! Thank you so much Instagram!! You just keep getting better and better!
One can quickly and easily switch between multiple accounts on Instagram now… which is one step closer to helping marketers do their jobs more effectively. Here’s the step by step in how to set that up!
The following is adapted from a post published on February 9th, 2016 by Nicole Cozma of CNET.com
Step 1: Head to your profile in the app to access the Settings menu in the top right corner.
Step 2:Scroll down to the very bottom of the menu to reveal the Add account option. Tap and enter your details to log in to another Instagram account.
Step 3:You can switch between accounts by tapping your username at the top of the app. Another account (up to five total) can be added through the username menu, as well.
As for push notifications, they will work for all accounts that have them enabled, according to Instagram.
Should you need to log out of any account you’ve added to the app, simply pick it from the username menu, then head to the Settings area through your profile. There be a log-out option for the current account near the bottom of the list.
The fact is though; you’ll always need your mobile device in order to post on behalf of a client as that is the core of what Instagram is all about. It takes a little practice to get used to, however after you get going a bit, you’ll see that all the hard work is worth it, especially if you’ve established a great Instagram voice. That’s #instagood!
https://infinitereachagency.com/wp-content/uploads/2016/02/instagram1.jpg341341Kristi Churchhttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgKristi Church2016-02-15 16:30:422016-02-16 13:06:54Instagram; It Keeps Getting Better and Better
As you can see from our About Us page, a good portion of our team consists of women. Now that’s not to say we don’t love and value the gentlemen we have on our team, but we do value supporting women in business. Whether that be coaching our employees on how to pursue their entrepreneurial dreams, or joining organizations in the community like the Women’s Enterprise Foundation, we are passionate about helping women get to that next level. So when our CEO, Kristi Church, was asked to be the Marketing Chair of the Women’s Enterprise Foundation, we were more than thrilled to help such an amazing organization.
What is the Women’s Enterprise Foundation?
Just to give a brief overview of the organization, they are a 501 (c)3 charitable organization dedicated to helping emerging women business owners in the greater Phoenix area. They act as the fundraising arm for the NAWBO Phoenix chapter and help raise funds to support their scholarship and grant programs, aimed at helping women business owners who need support hitting that next milestone in their business.
Our Marketing Initiatives for the Women’s Enterprise Foundation
One of our first initiatives, after accepting the position of Marketing Chair, was increasing their social media presence and redesigning their logo. Our Creative Design Lead Alli, updated the original logo on the left to the classier, feminine design on the right.
One of our Account Managers Kellie, started increasing their social media presence and got the conversation started about the Creating Fearless Leaders event. And then our graphic design intern Ashley, took the lead on designing all of the marketing collateral for the event, such as the save the date, sponsorship package, and social media headers.
It was a great experience working on the Creating Fearless Leaders event and our team can’t wait to start collaborating with the WEF board on the next event Mid-Spring 2016.
Below is the inspired video Kristi created for the Creating Fearless Leaders breakfast to showcase what it means to be a Fearless Leader and how those in attendance could help women business owners in the valley achieve new heights.
https://infinitereachagency.com/wp-content/uploads/2016/01/WEF_NailPhoto2.jpg341341Katelyn Floreshttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgKatelyn Flores2016-01-11 15:58:422016-03-23 08:03:41What Makes a Fearless Leader?
Marketing automation is designed to fit into your existing workflow. It uses technology to plan marketing strategies and activities. It automates repetitive tasks and streamlines your efforts to increase efficiency. Marketing automation is a great tool to include in your marketing toolbox, along with all its other benefits, it also provides several ways to measure the results of your marketing strategies.
Marketing Automation is a platform used by marketing companies which includes a variety of computer programs and technologies allowing for more effective campaigns to be launched and managed more easily. It allows your marketing team to utilize multiple avenues online such as social media, online advertisements, and websites. Automated marketing’s original focus was on email marketing campaigns only, but has since become much more sophisticated. Marketing companies today use marketing automation not only for email, they also use it for lead generation, sales tracking, inbound marketing and so much more. The automated processes and analytical tools are invaluable to a successful marketing campaign.
Marketing automation was designed to simplify the marketing process, when integrating automated marketing into your current marketing plan, you should consider your current strategy and how you will implement the new technology. You should consider whether it will add value to your existing marketing plan and how you can get the most out of your new tools.
Automated Lead Generation and Management
Automating your marketing plan can be beneficial in attracting new clients as well as nurturing the relationships you have with your existing customers. With marketing automation’s tracking abilities, you can not only see who is visiting your website, you can track your visitor’s movements once they leave, which provides you with a more complete profile of your customer. This gives you the opportunity to launch a more personal, targeted campaign in order to win their business. Some of the benefits of good client management are larger deal sizes, more accurate forecasting, and a higher customer conversion rate.
Studies indicate that after implementing marketing automation and lead generation, overall leads sent to the sales department may have decreased, but the close ratio increased by an average of thirty percent and revenue per sale went up an average of seventeen percent. According to Marketing Automation Times, companies that invested in marketing automation saw an average annual revenue increase of almost fifty percent.
Another aspect of lead management, which marketing automation is having a positive effect on, is Market Segmentation. The analytical data received from various marketing automation platforms allow marketers to quickly and easily identify and categorize your customers making it easier to create unique marketing plans for each market segment. The analytical data also allows you to quickly and easily measure the impact your marketing strategy is having. Having this information available at the click of a mouse makes it easier to re-direct a campaign which is not performing as expected. Conversely, it allows you to intensify a campaign which is out-performing expectations.
Automated Email Marketing Campaigns
Marketing Automation has revolutionized the Email marketing campaign. In terms of personalization and timing, automation has increased sales, efficiency, and customer retention. Companies used to send out impersonal, blanket email blasts to everyone on their mailing list which resulted in poor performance and sales. Now, automation allows a marketing agency to create several very personalized campaigns designed to improve customer experiences, build lasting relationships, and encourage repeat purchases. A customer who receives an email specifically targeted to their needs feels like more than just a number. A well-timed, personal message to the customer can be the difference between a one-time sale and a loyal, repeat buyer.
In terms of timing, automation has allowed marketing agencies to streamline their procedures. No longer does your account manager have to sit at a computer waiting for the right moment to send that email. Today you can create and schedule multiple Email campaigns at one time and your clients will receive each email precisely when it will make the most impact. This allows more time for new marketing strategies and other activities.
Inbound Marketing Automation
Inbound marketing differs from traditional marketing techniques such as direct mail, TV or radio commercials, and spam by targeting your audience and bringing them to you. Its main focus involves strategically promoting your company and attracting clients and customers to your business. Inbound marketing accomplishes this through a combination of Search Engine Optimization (SEO), social media marketing, blogs, articles, and podcasts, as well as numerous other online platforms which are available to marketers today.
Inbound marketing attracts customers using specialized, targeted social media posts, blog posts, and SEO optimization. Using automated marketing for your social media and blog posts makes sense for several reasons. Automation allows your marketing team to schedule social media and blog posts in advance, creating a regular schedule which is easier to maintain and increases your exposure. The way Google’s little bots check for content, the more regularly you post, the more relevant your site becomes. See “How to Write Quality Content Now!” for more information on the importance of regular scheduling. Not only does consistency get you noticed by search engines, it gives your brand a certain credibility when you deliver what people expect when they expect it.
Automating your inbound marketing processes gives you flexibility by allowing your team to plan and schedule your campaigns well in advance and gives you more time to manage other aspects of the plan. There are many advantages of marketing automation. In the hands of the right marketing team, it can be invaluable. If you need help with Automated Marketing, Contact us today! Our team can help!
https://infinitereachagency.com/wp-content/uploads/2015/12/12-9-15-Article-Image.png341341Kellie Meisenheimerhttp://infinitereachagency.com/wp-content/uploads/2015/07/IR-Strip-smaller-500.jpgKellie Meisenheimer2015-12-18 07:52:592015-12-18 07:52:59Automation as Part of Your Marketing Plan
Top Phoenix Digital Agency Infinite Reach Hires Katelyn Flores, Expands to New Office With Flores as new Marketing Manager and spacious new offices at 2828 N. Central Ave, fast-growing agency stands ready to expand further, Infinite Reach reports.
FOR IMMEDIATE RELEASE
PHOENIX — Infinite Reach, one of the region’s leading digital marketing and design agencies, has expanded to a new, larger office and brought on Katelyn Flores as the company’s new Marketing Manager. The new office at 2828 N. Central Avenue, Suite 700, will give the rapidly expanding agency room for further growth while also providing easy, convenient access to clients. In her role as the company’s new Marketing Manager, Katelyn Flores will leverage her proven skills and substantial experience to help spread awareness of the power and value of Infinite Reach’s impressive slate of digital services.
“With the agency growing so rapidly, we are excited to announce two important new developments,” Infinite Reach co-founder Kristi Church stated, “Our beautiful new office at 2828 N. Central Avenue is already proving to be a great asset. Our new Marketing Manager Katelyn Flores is impressing everyone here with her energy, dedication, and skills, and is helping to grow this thriving agency at an incredible but steady pace.”
Growing at rates averaging 15% for years on end, the digital marketing industry has become a linchpin of modern business. With around $50 billion now flowing through the industry annually in the United States alone, digital marketing is now the primary means for many companies to increase awareness of their offerings and find new customers.
The product of an especially productive merger between two titans of the Phoenix digital services scene, Infinite Reach is a full-service agency that provides top-quality assistance tailored to every client’s particular needs. The union of highly regarded Running Dog Media and Kristi Church Media produced an agency, in the form of today’s Infinite Reach, with an unmatched range and depth of digital media and marketing capabilities.
The new agency thereby hit the ground running as a top Phoenix SEO agency and digital design house, quickly building up an impressive list of clients and record of successful projects. With over 125 years of combined, in-house experience in these spheres, Infinite Reach almost immediately became one of the busiest and most frequently recommended agencies of its kind in the greater Phoenix area.
That striking early growth led to the company’s recent move to a new, larger office at 2828 N. Central Avenue, Suite 700, in Phoenix’s bustling 85004 ZIP code neighborhood. Spacious enough to allow for further expansion of the rapidly growing agency, the new office also boasts an especially convenient, central location.
In joining Infinite Reach as the agency’s new Marketing Manager, Katelyn Flores is already helping to accelerate its impressive rate of growth. A Bachelor of Science graduate of nearby Arizona State University with a degree in Marketing and Management and a Certificate in International Business, Flores also wrote an Honors Thesis at ASU’s Barrett Honors College. Her distinguished stint as a marketing specialist at multinational publisher Informa highlighted Flores as one of the most capable young professionals in the area, making her the perfect addition to Infinite Reach’s roster of high achievers.
Thanks to the agency’s recent expansion and acquisition of Flores as its new Marketing Manager, Infinite Reach is now poised to even better serve clients throughout the Valley of the Sun and beyond. Whether in terms of delivering top quality digital design and asset creation or producing the local search results that are so critical to companies today, Infinite Reach has become an even more capable and effective partner for anyone needing digital design or marketing services.
About Infinite Reach: With a full range of top-quality digital marketing, design, and creative services, Infinite Reach is Phoenix’s top source of proven, custom-tailored, results-oriented digital assistance.
Media Contact: Kristi Church Phoenix, AZ, 85004 Telephone: (602) 535-2188 Email: kristi@infinitereachagency.com Website: http://infinitereachagency.com/
