Social media marketing can be tricky. Establishing a successful social media presence requires a massive effort. A lot of people think that social media management is simply posting a picture of what you had for dinner on your Facebook page and then waiting for customers to come banging down your door. Well, that is not the case. Posting cute pictures or inspirational memes may get you some likes but if your posts have not been researched, thought out, and specially designed to reach your target audience, you might as well be talking to yourself. That is exactly what a social media management company does.
They have a team of specialists on staff to create a strategy, or type of road map, focused around your business and brand which guides everything they do. When they issue a press release or social media post, it is branded and works in conjunction with everything else in the campaign. That way it funnels all potential customers to the right place through repetition and recognition.
What is Social Media Management –
Social media marketing is one of the best ways to build a brand. It has become an important way for companies today to build lasting relationships and communicate with their customers or “followers”. People expect to be able to reach out to their favorite companies through social media and have their cares and concerns addressed in a timely fashion. It can be overwhelming trying to post current content related to your business or brand, attract new customers, keep followers engaged, and connect and build your brand all while trying to run and grow your business. That’s where the management part of social media marketing comes in.
By hiring a professional Social Media Marketing Company, you save time and money by gaining access to many things you would not otherwise have. Management companies use expensive software and experts which would not be cost effective for most businesses. Professional social media marketing companies will have the experience and expertise needed to target customers who are interested in your brand. They will select the appropriate platforms for your specific demographic, they will build, grow, and maintain relationships with your network, as well as optimize all content to fit your target market. Beyond posting and creating content and advertisements, professional management companies also scan social media for relevant conversations to join and monitor the web for mentions of your company or brand. They also have access to research and analytical tools to show you how the content is working and if it is attracting the amount and type of audience you are looking for.
Lastly, a management company can not only manage your outbound content, they can manage all inbound content as well; being ready to respond to customer inquiries 24 hours a day, 7 days a week, thus taking the pressure off of you and allowing you to grow your business.
Why Not Hire a Full Time Employee –
Many companies choose to hire a full time employee, or Social Media Community Manager to handle their social media marketing. This can be expensive, and as the amount of social media platforms and conversations increase, it can quickly become overwhelming for one person to manage efficiently and effectively. It is expensive to hire a new employee and their salary is just one of the costs to consider. In addition to their salary, there will be the cost of their training, benefits, taxes, equipment, office space, and any other perks offered by your company. The dollars start to add up quickly.
Not only will you save money by hiring a management company, you will gain the benefits of having an entire team of professionals on your side. A management company offers you many benefits, their constant exposure to social media gives them insight into what’s hot right now and trending on social media so they can use it and relate it to your brand specifically.
If you hire a company to manage your social media, they have the resources needed to do the research into areas such as your competitors and target audience, which are important aspects in producing a successful social media campaign. They come prepared with experience from other clients and can provide insights into your business or brand that you may be too close to see.
Social media management is a full-time job best suited for a team of experts, like the one at Infinite Reach Agency, who have the knowledge and experience to react to any situation quickly and effectively and provide you with the best experience possible.
Once You Hire a Social Media Management Company – Be Involved
Once you hire a management company, your work is not done. You can’t just hand over your brand to a management company and expect them to know your story and be able to convey it properly without direction from you. Only you have the insight and knowledge of your brand to make it a success on social media. You need to share your story with them, and I’m not just talking about the 30 second pitch you have practiced a million times and give to everyone. I mean you should really share your story.
Tell them about your passion that first sparked you to start your business. Tell them about your success stories and your failures, your biggest clients and your smallest triumphs. You never know what will resonate with other people and the more your management company knows about you and what your brand means to you, the better job they will do representing you.
You should provide them with pictures and graphics, articles, and any relevant content you have. One of the most important things to remember is…If you build a relationship and work with your Social Media Management Company – Together you will succeed! If you need help with Social Media Marketing Management, Contact us today! Our team can help!