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Infinite Reach Tips for Becoming a Better Leader

4 Tips for Becoming a Better Leader

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Being a good leader has to do with a lot more than being a good manager. Managers direct people in how to go about doing their everyday duties, whereas leaders shape the future of an organization by having a vision of the future, and inspiring her team to share that same vision. For a long time, the universally held belief was that leaders were born and not made. Well, that old adage no longer rings true. Becoming a better leader is easy, it just takes a little work. if you are interested in becoming a better leader, these tips will help.

1. Know Who You Are

The most important thing a leader needs to know, is herself. When you know who you are, it is easy to imagine where you are going. To be a great leader, you must get people to follow you, and how can you do that, if you do not know where you are going? To be a truly successful leader, you must know who you are, and demonstrate that to your team.

2. Learn How to Listen

A great leader knows that listening is one of the most important skills they can have. When building relationships with your team, it is important to really listen to them. When you are having a conversation with someone and they are not truly listening to you, you can tell, and your team can tell when you are not listening to them as well. If your team feels like you don’t care about their input and ideas, they will stop sharing. Take the time to listen to your team and you will become a better leader.

3. Treat Others How They Want to be Treated

Everyone knows the old adage that you should “treat others as you would want to be treated”. In today’s world, in order to become a better leader, it is more important to treat others as they would want to be treated. Today’s work environment is a diverse mix of people and cultures, and it is more important than ever to get to know each person on your team as an individual. In order to become a better leader to your team, you need to find out who they are, what makes them happy, and what motivates them. That way you can tailor your leadership style in order to make the most of each person’s potential.

4. Don’t Remain Silent

In order to become a better leader, you have to learn to speak up. When you lead a team, whether formally, or informally, they are expecting you to protect them. I know it is sometimes tempting to sit by and say nothing about what is happening around us. But when you lead a team, that is not an option. Your team is expecting you to defend them; they are expecting you to keep them safe and secure. They need to know that, no matter what, you have their backs. This includes speaking up for them when necessary. Be vocal in organizational meetings, make sure everyone knows the value of your team, and never be afraid to question the circumstances when they affect your team.

There are many ways to become a better leader. If you are trying to improve your leadership skills, focusing on knowing yourself, learning to listen, treating others the way they want to be treated, and speaking up for your team, will help you get a great start.

Good Luck!

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The Benefits of Sustainable Business Practices

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Has your business gone green? It seems these days, certain aspects of doing business are almost a necessity. Treating your employees well ensures they’ll do their best work, and treating your clients well ensures they’ll remain loyal and let you turn a profit. But what about how you treat the very land you do business on? Sure, you may already have a recycling bin next to your garbage, but truly sustainable business practices can have benefits that you may not know about. Here’s what going green can do for you:

Save Money

You’ve probably heard this one before: sustainable practices, while sometimes costly up front, can actually save you a considerable amount in the long run. Things like going paperless may not be feasible immediately, but sometimes even switching to recycled nfinite-reach-sustainable-business-practices-paperpaper or printing everything two-sided can be a step in the right direction. No matter what, all these practices cut done on your company’s footprint as well as paper costs.

There are also other ways going green can save you some green, such as the incentives offered by state and federal governments for sustainable practices. This article from business.com includes more information about these tax breaks, and other ways that working sustainably can cut down on your costs.

Broaden Your Appeal

We’ve written before about defining your target audience, but sustainable practices might actually help you expand your potential client list. Multiple surveys have shown that consumers are more likely to choose companies with green reputations and willing to pay a little bit more for environmentally responsible goods and services. That means your target audience will diversify and you can connect with customers who also have the best interests of the planet at heart.

Round Out your Brand

Adopting sustainable business practices can also give a boost to your web presence, content, and marketing strategies. Some companies have a whole section of their website dedicated to highlighting their sustainable initiatives, and this is a great way to stand out infinite-reach-sustainable-business-practices-buildingfrom competitors. From a marketing standpoint, it’s another way to tout your company’s achievements and another line that will sweeten your sales pitch. If your brand identity includes sustainability, you should harness that to let your clients and potential clients know. It can be an important part of your company culture and personality.

Consumers want to know the people behind the goods and services, and showing your love for the planet is a great way to instill your business with a sense of compassion and human empathy. In other words, the more someone learns about what you’ve done, the more they’ve learned about you, and the more they’ll want to work with you.

So Where to Start?

Becoming a more sustainable business can seem like a daunting task, but never fear. There a lot of ways to reduce your environmental footprint, and many of them come down to simple changes executed over time. For example, as mentioned before, going paperless is a process that doesn’t need to happen overnight. Searching for more sustainable facilities can take time, but will be worth it in the end; even changing to LED bulbs only happens one light at a time!

For many businesses, a one-size-fits-all approach simply isn’t going to cut it. Instead, different sized companies working in different industries at different levels of the supply chain must find unique solutions to these challenges. A good place to start is the guides we’ve found here from the Network for Business Sustainability. After hitting home again why sustainable business practices are good for your company, NBS outlines three different strategies for Small-to-Medium sized businesses in different sectors: Manufacturing, Service, and Retail. These guides break down the many challenges, opportunities, and resources available for any business, and can be a great asset if we’ve convinced you that going green really can help.

Are You an Entrepreneur?

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An entrepreneur, according to definition, is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. It is a French word for ‘one that undertakes’. Does this definition describe you?

Running Your Own Business

In order to run your own business, you must have an entrepreneurial spirit. A person who shies away from risk or does not want to take any initiative on their own will have a very hard time jumping into the arena of the business world.

Many people want to run their own businesses these days. They have ideas, and they want to get them out there and share them with the rest of the world.

Sharing your ideas is essentially sharing a part of yourself and risking being vulnerable with others. Not everyone will need your product or service or even like your ideas. Part of being an entrepreneur is understanding this fact and moving beyond it, knowing that there are customers who do need you and what you have to offer.

The Ups and Downs

One of the nice things about working for yourself is that you get to be your own boss. You are in charge of everything! And, the downside of working for yourself is that, yep, you guessed it- you are in charge of everything!

There are the freedoms of creating the vision, making the important decisions and doing what you want to do. Then there are the days of taking care of all the details that seem tedious and mundane, but after all you are the boss. You get to crunch numbers and create a budget and promote yourself to gain a following.

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Selling Your Ideas

Before you go about trying to sell your idea, whether product or service, you need to determine who it is that you are trying to sell to. This will help you decide how to market yourself and in what way. Without making this decision, you are basically throwing money into the wind and hoping that someone will grab it.

Networking with other people and groups is also very valuable. Doing this can help you to find supporters, advisors and partners to help you in your business venture. You never know who you might meet; someone you sit next to may end up being a main client or referral for business prospects.

Marketing Yourself

Marketing is the driving force behind sharing your ideas. The way you market yourself can determine if you will gain attention for your business or if you will get passed by. It is important that your marketing and branding be consistent with your product and service, so that people know what they are getting from you.

This can also help build rapport with your clients, as they see who you are and come to expect a certain level of quality and professionalism from you. Your marketing will allow your business to become known for the vision and characteristics that you outlined for yourself in the very beginning. For more on marketing and branding, read our blog, What to Include in Your Brand Guideline.

You Can Do It!

It’s wonderful to get your business established and out in the open. It takes an entrepreneur’s determination and motivation, but it also takes a lot of hard work, time and courage. Anyone who undertakes starting their own business knows that there are good and bad sides to venturing out on your own, but it is worth the risk!

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Blogging for Success

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When you think about blogging and your business, what comes to mind? The main reason online businesses use blogging is to connect with their audience. Blogs can allow you to share more information which lets customers and fans be a part of what you are all about.

Blogs Inform

Most blog writing gives your business an opportunity to give your customer a better idea of what you do or what you can provide to them.

For instance, a blog on organizing can give potential clients a better idea of what an organizing company does and can help them see how their services can help them. When you read the tips on how to organize your garage, helpful information is passed along.

Blogs Reveal

Blogging can give your reader an inside look at what kind of business you are and what kind of client you are gearing your services toward.

A blog can help to distinguish you from another business in your industry by revealing a behind the scenes look into the specific vision you have for your company, the values you carry and the employees you have.

You can let your audience know how you stand apart and what is truly unique about the business and the service you provide. Maybe you are an up-and-coming company that really caters to their clients to give them the best possible experience. For more on client appreciation, read our blog, Client Appreciation and How To Show It! 

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Blogs Entertain

Blogs can offer a break from the doldrums of life by sharing another point of view. They can be used to give your reader a laugh and show them the lighter side of your business.

Blogs can convey a story to give your audience a day-in-the-life picture of how your business offers. Anything that is outside of the cookie cutter blog, like relaying the unfolding of the day’s events through the eyes of the company mascot, the boss’ dog.

Blogs Engage

Blogs connect with people emotionally and keep them interested through a story or piece of information that they can relate to. If you are supplying something they need, they can relate!

Pictures are also important in a blog, as people are visually engaged and looking for something to interest them and give your words more context. They help draw the reader in and make connections for them that only an image can make.

Blogs Connect

The truth is, blogs keep people coming back for more. Most businesses don’t constantly change the layout of their website; they want that to remain static so people remember their look, their brand, the face of the business.

But blogging keeps the information rolling out, fresh and interesting, giving customers, clients, other businesses or people who are simply browsing an inside look into you and your business.

Whether you write to inform or entertain, the goal is still the same: to connect with your audience and give them a better idea about who you are and what you can provide them. This inside look helps you to build rapport with your clients before they even set foot through your door!

 

 

 

Infinite Reach Agency Saying No Is a Virtue Blog

Saying No Can Be a Virtue

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We all know that certain someone. That person who is always late for the meeting, who is always frazzled and on their way to or from somewhere in a big hurry. We all know that person who seems like they are busy from sun-up to sundown but they never get their own things done. We all know that person who can’t say no.

People are genetically designed to want to please and to be liked by other people. Saying yes creates positive emotions which we interpret as acceptance and connection to others. When we say no, it is interpreted as a negative thing which creates tension and even distrust.

According to Psychology Today, “Neuroscience supports our hunch that No is going to register far more harshly than we may have intended. The human brain is hardwired to respond to No more quickly, more intensely, and more persistently than to a positive signal. No is stronger than Yes”.

Saying no can even lead to conflict. But, even though it can be viewed as a negative, sometimes no can be very positive. Saying no will not cause others to not like you, on the contrary, it may have the opposite affect and people will respect and value you all the more for your true talents and not simply because you are the go-to guy.

Saying No Is Important in Business

There are many instances in business when not being able to say no can get you into trouble or even hold you back from your ultimate potential. Every office has that person who is always getting into trouble for talking at their desk. They talk to everyone who goes by; they are sure that if they don’t listen to that story about Carl’s cat or Debbie’s mother-in-law that they won’t be liked or appreciated.

Talking to your coworkers and bonding is important, but not at the expense of your own job. You may think that people will be upset or not like you if you don’t have time to talk to them every time they pass by, but you may be surprised. People may start to respect you more for your work ethic and skills and like you for who you really are.

Possibly the most important reason to say no in business is, if you say yes all the time, people will never know where your true talents lie. When you say yes to everything, even the things that you are just okay at, you run the risk of seeming ordinary or average.

When you say yes only to the things at which you are really good, your bosses and coworkers will see exactly what you can do. When you run around doing everything, the things you really excel at can get lost in the mix and forgotten. It may sound counter-intuitive, but saying no may be the most important thing you can do for your career.

Don’t Say Yes When You Should Be Saying No

There are times in life when you should say yes, and there are definitely times in life when you absolutely must say no. There are certain things to keep in mind when deciding to say yes or no. You should never say yes because you’ll feel guilty if you don’t. Don’t say yes when you know you don’t have the time or when saying yes goes against your own personal belief system.

If you are the giving type, there are those people out there who will use and exploit you for their own selfish needs without ever giving a single thought to you or what you want or need. These people are users and don’t care about anything but how much they can get out of you.

When users get their hooks into you, it can be difficult to get free from them. they have a way of making you feel guilty, but you must say no for your own peace of mind. You should just gather up all your courage and give them a firm, unwavering no. It may be hard for them to understand at first but they will eventually get the message when you do not come through.

You should always say no when you know that you will not have the time to devote your full attention to the matter. Saying yes when you can’t really give 100% can do more harm than good. Saying no and letting someone else who has the time to commit to the project, will ensure a more successful venture.

Lastly, and perhaps most important, never say yes when it conflicts with your personal beliefs. We all need to be true to ourselves and the ability to say no, may be the biggest truth of all. So, if you are the type of person who always says yes, take small steps and say “I’ll think about it” instead of automatically saying yes. That buys you some time to think about it and may help soften the blow if the answer turns out to be no in the end.

What Guerrilla Marketing Can Do For Your Business

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What is guerrilla marketing, you ask? It’s all about expressing your personal imagination and creativity! While it may be an unconventional marketing strategy, it has been a successful strategy for small businesses.

This specific type of marketing relies heavily on taking the customer by surprise by making a lasting impression. It is about creating something that will really get people talking after seeing your advertisement! Most guerrilla marketing campaigns aim to ignite the consumer on a more memorable level.

Small Business Advantage

So why is guerrilla marketing ideal for small businesses? This type of advertising is a great way to reach a massive audience without breaking the bank. Below is a great example of a guerrilla marketing campaign done by Cocoa-Cola. They “created happiness” for some lucky college students!


When executed well, guerrilla marketing is a wonderful way to get your small business noticed. At a low cost, you can set yourself apart from the competition and show consumers how different and fun your company is!

Take it from Jay Conrad Levinson, the man who coined the term. Here is a list of some of the most important ways he thinks guerrilla marketing differs from traditional marketing:

  • “Instead of investing money in the marketing process, you invest time, energy and imagination.”
  • “Instead of ignoring customers once they’ve purchased, you have a fervent devotion to customer follow-up.”
  • “Instead of believing that single marketing weapons such as advertising work, guerrillas know that only marketing combinations work.”

Guerrilla Marketing=Taking a Risk

As a small business, it can be a good thing to take a risk every once and awhile. Basically any company can utilize guerrilla marketing, but it definitely requires you to step outside of your comfort zone and do something new and exciting that as a business, has never been done before.

If you want to take a safer route, try online guerrilla marketing tactics. LinkedIn, in my opinion, is the most powerful social networking site, and you should take advantage of it for the advancement of your business!

Moreover, creating a LinkedIn group is a great way to gain exposure. “LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”

LinkedIn also offers a tool called LinkedIn Events, which allows marketers and other professionals to promote an upcoming event. This creates an opportunity for your business to put your event out there, which will then enable users to promote the event through their profiles and personal network page.

Guerrilla marketing can be anything your business wants it to be, as long as it’s something unexpected, eye-catching, and unforgettable. Just make sure your strategy represents your brand and your customers! Whether through online or in person, this marketing strategy creates awareness and is bound to generate more traffic to your business- for little to no cost!

Proper Grammar is Important in Online Content Infinite Reach Agency Blog

Proper Grammar Is Important in Online Content

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Using proper grammar and spelling is very important. And when it comes to your business, it is more important than ever before. People decide in the first 2-3 seconds whether or not to stay on your website, and if they encounter grammatical errors and misspelled words, chances are they are going to find another resource.

Grammar is the foundation of all communication and we all know that a good, strong foundation is the key to building anything worthwhile. Studies have indicated that Americans between 18-34 have some of the highest standards when it comes to the proper use of grammar and correct spelling. That means that it is only going to become more important in the future.

Having content with spelling errors and grammatical issues can really harm your credibility and negate any authority you may have built. It can also make you look unprofessional in the eyes of potential clients and have a negative effect on your search engine rankings. Don’t let a spelling error undo all your hard work.

Proper Grammar Affects Your Credibility and SEO Rankings

You may think that a little spelling error is no big deal at all, but when it comes to your online content, proper grammar is essential. Proper spelling and grammar are not only important; they can be the main deciding factor whether or not you convert a lead to a sale.

You spend a lot of time creating content and trying to draw in customers but if you get them to your site only to be greeted by grammatical errors, chances are they are going to question your credibility. When someone encounters a misspelled word, they assume that you don’t pay attention to the details or that you are lazy even if it was an honest mistake.

Customers will question whether your lack of quality control over your content also applies to the other aspects of your business. A recent study in the UK found that almost 60% of consumers said they would not buy from a website that had grammatical and spelling errors.

Your credibility and authority in your industry are paramount in the online world. If customers and clients don’t believe in you or question whether or not you are committed to doing a great job in all aspects of your work, they will find someone else.

Bing has openly admitted that they consider grammar and spelling when determining search rankings and credibility. Google has not come right out and admitted to it but they include proper grammar and spelling in their guide to building quality content. If you are interested in learning more about ranking on Google, check out this article by Kristi Church.

Helpful Resources

Proper spelling and grammar can be tricky, especially if it’s not your strong suit. You can get tripped up on hard to spell words, or words that sound the same but have different meanings like further and farther and effect and affect. If you are not sure on something, ask a coworker or friend to look over your work. Sometimes there’s nothing better than an extra pair of eyes to catch a mistake.

There are several free resources on the web to help make sure you get it right the first time. For help with grammatical issues, you can use either Grammarly or the Hemingway app. If you are not sure about the meaning of a word or how to spell it, you can go to Dictionary.com. Whatever resource you use, it is always a good idea to check and double check your work before you publish it. Happy writing!

 

Why an SEO Company Should Build your Website Infinite Reach Agency Blog SEO

Why an SEO Company Should Build your Website

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Building a website is a lot more detailed than meets the eye. What a visitor sees on the screen only scratches the surface of what is really involved in building a successful site. The ultimate goal of a website is to be easily found on the internet and an SEO company specializes in making sure you do just that. A professional SEO company has experts who pay attention to every detail of your Website design from what colors you use to what keywords are  most likely to achieve the search results you are looking for.

What is SEO

SEO stands for Search Engine Optimization. Simply put, SEO is a science which is used to achieve a high-ranking position in search results without having to pay for sponsored ads. SEO companies have a variety of ways in which to create a site that is recognized as an authority in their field and ranks highly in search results. SEO professionals utilize a myriad of resources to optimize everything from colors to content.

When you build a website you want people to find you, and with good SEO rankings, they will. Having high ranking results is essential, studies have shown that users will not scroll through several pages of search results but will make up their mind on the first few pages. Hiring a professional SEO firm to build your website from scratch will ensure that, from conception, your site will achieve high ranking results by managing both on-page and off-page optimization.
Search Engine Land Periodic Table of SEO Success Factors

On-page Optimization Factors

Website optimization is divided into two main categories: On-page and Off-page. On page optimization includes things that the publisher or creator of the site has full control over. The first thing an SEO company will do is tailor all of your content to ensure you are using terms that truly represent you and your brand. All of the information on your site needs to be personalized for your brand. Some on-page areas of interest to your SEO company are continuity of branding, load-speed, the research and proper usage of keywords, and the freshness of content.

Continuity of your branding is paramount – I cannot stress enough that without continuity your users will not be able to easily identify you as their favorite brand. The more consistent you are with your branding, the more likely consumers are to recognize and develop a loyalty to your business. The length of time it takes your website to load is extremely important to your SEO rankings.

Users do not have the time to wait for a site to load – If they do not get instant satisfaction, they will leave, or “bounce” quickly. SEO professionals will optimize picture sizes and video links to make sure your site loads quickly even on mobile devices. Katelyn Flores’ article Is Your Website Mobile Ready? outlines the steps a designer takes in order to make sure a website will support mobile.

Keywords are another major area of concentration for SEO companies. Keyword research is essential in optimizing your website. Your SEO company will make sure you are using relevant keywords in your URL’s, web pages, meta descriptions and headers. Making sure your pages include the proper keywords will ensure that anyone looking for information on that topic will be able to easily find your content and will know that it is relevant.

One of the last things to focus on when designing for on-page optimization is your content. Is your content relevant to your brand or business, is it high quality content or is it fluff or filler? These are a few of the things your SEO company will keep in mind. Using well-written, fresh content will make you an authority in your field and search engines will recognize you as such.

Off-Page Optimization Factors

Unlike on-page, off-page optimization factors include things that the publisher or creator of the site does not have control over. Off page SEO is very different from on-page. On-page factors require a real hands-on approach to achieve the desired results.

Off-page factors are more in the hands of the user and other people than in you or your SEO firm. Off-page optimization includes areas such as the authority of external links, average visit length, social media reach, number and frequency of returning visitors and the inclusion of internal links.

The quality and respectability of your external links (links to other sites) is important to your SEO because the links create a connection between you and the other sites leading search engines to assume you are similar. Poorly chosen or verified links can also negate any credibility you have built with your own users if they discover you are linking to irrelevant, out of date, or unverifiable sources.

This can also affect your bounce rate, or the amount of time a visitor stays on your site before leaving, or “bouncing” to another site. If you do not establish yourself as a credible and trusted resource, your visitors will look elsewhere for their needs.

Not only are external links important to your SEO score, so are your internal links (links to other pages on your site). SEO scores consider such things as if you include any internal links and if you do, do they work properly and add to the user experience, or are they clumsily included and forced on the content instead of naturally occurring. If the inclusions are not natural, they will seem like an advertisement and not like the useful, needed information you are trying to create.

Your site visits and social media reach are other factors that affect your SEO score. The number of visits your website receives and the frequency of return visitors have a lot to do with your rankings. The more return users you have, the more credible and authoritative you will look to search engine bots which in turn will increase your rankings.

Your social media reach, or the number of times your content is linked to or shared on social media platforms is also important to your rankings. If your content is linked to or shared by known, credible, and authoritative sites on a regular basis it will benefit your SEO simply by association.

Anyone can create a website today with software like Dreamweaver. But if you don’t consider all the factors that go into SEO rankings, your site may not be as successful as you hope it will. SEO companies today offer full service website creation and optimization. Hiring a professional SEO firm to design your website will ensure you are starting with the best possible product. If you have questions about SEO, our team can help. Contact us today!

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Social Media: How Important is it to Your Business?

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Here at Infinite Reach Agency, social media is one of our top priorities! It is so important for any business to be able to reach their customers in an innovative and widespread way. For new businesses it is especially important, as it can help you increase business and get you established in your field. The power of social media is great and has the ability to reach far more customers.

Who Is Your Social Media Audience?

The first thing you need to know is who your target audience is. Who do you want to sell your service or product to? Are you aiming for a certain age demographic? Are you looking for a specific gender? Are you looking for people who engage in certain activities, athletics for example?

Defining your audience will help you choose the best platforms for your business. It will also help to ensure that you reach the customers who will be most interested in what you have to offer.

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Social Media Platforms

Which Social Media Platform is for You?

Once you have determined who you want to reach with your social media, then you can start to see which platforms are going to work best for you. This will help you optimize your efforts and get your information out quickly. There are many social platforms; let’s go through three of the most popular ones:

Twitter is good for people who are on the go and just want your information to be simple, short and to the point. A quick update can send them to your site to find more details.

Facebook can help you reach more of a general and broader audience than some platforms because it has become so very popular. Businesses can share multiple photos of new product, write about happenings at the company and increase the traffic going to their site.

Another useful platform is LinkedIn. This site, originally for the working professional has broadened, but is still full of people looking to connect with other professionals and businesses. This is a great resource to spread the word about yourself and also to help your business to find potential employees, as well.

The Power of Social Media

The wonderful thing about promoting your business through social media, is that it is always available to the client or customer. Most everyone these days is connected to at least one platform, to stay connected and informed. It allows them to gather information about your business and your services without you lifting a finger. Essentially, social media brings the customer or client to you, saving you time and money. All of the information is at their fingertips!

By using social media and keeping current on your posts and updates, you can keep the customer’s interest and really show them what kind of business you have and what you have to offer them. Customers want to see what is new and exciting, and social media helps you to keep them in the loop and coming back for more!

For more ways to boost your online marketing, read Kristi’s blog, “Four Things You Can Do For Your Internet Marketing Now”.

 

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The Importance of Writing Blogs for your Company

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Blogs are a simple yet effective way to connect and share with your customers. Communication is key! Blogging is a perfect way to showcase all of your content in one, easy-to-use platform. It gives your company a voice, which produces a place to discuss any number of topics. But most of all, blogs allow your brand’s personality to shine bright and show everyone what you’re all about!

Blogs Send Traffic to Your Website

Blogs encourage interaction with your viewers whether they are commenting and providing feedback or simply reading what you have to say. This creates a chain reaction. Blogging helps you get discovered via social media because each blog post that is created means an opportunity for someone to share it on their social networks- Twitter, Facebook, etc. This will then reveal your business to a whole new audience. If they like what they see, they will share the blog post and you will have so many more additional, engaged viewers to your company and brand.

Blogs Tell Your Brand’s Story

What better way to offer insight into your company’s ideas and employees than writing a blog for your website? Blogs are a fantastic way to show potential and existing customers what makes your business the best and how you can provide them with help.

Infinite Reach is all about their customers! We are experts at what we do and we know we have the potential to bring your business exactly where you would like to see it to go. We take pride in writing blogs that are beneficial to our customers. We want to show all of our viewers what we are all about, how we can help, and all of the capabilities that we have!

Establishing Trust with Blogs

A company wants customers to trust them and believe they are credible, right? People are interested in and buy from those they know and have certainty in. By investing time and creating quality content in your blogs, you are gaining that person’s trust, which makes them more comfortable investing your company.

As you can see, blogs are of great importance when trying to get your company’s name out there. They help demonstrate your knowledge and show customers what you are all about and how you can be of assistance to them.

Social media and blogging is becoming more and more popular so it is important that you use this to your advantage to stand out amongst competitors. Blogging allows you to build credibility while increasing website traffic and boosting your search engine rankings. This is an opportunity that no business should pass up!