When you think about blogging and your business, what comes to mind? The main reason online businesses use blogging is to connect with their audience. Blogs can allow you to share more information which lets customers and fans be a part of what you are all about.
Blogs Inform
Most blog writing gives your business an opportunity to give your customer a better idea of what you do or what you can provide to them.
For instance, a blog on organizing can give potential clients a better idea of what an organizing company does and can help them see how their services can help them. When you read the tips on how to organize your garage, helpful information is passed along.
Blogs Reveal
Blogging can give your reader an inside look at what kind of business you are and what kind of client you are gearing your services toward.
A blog can help to distinguish you from another business in your industry by revealing a behind the scenes look into the specific vision you have for your company, the values you carry and the employees you have.
You can let your audience know how you stand apart and what is truly unique about the business and the service you provide. Maybe you are an up-and-coming company that really caters to their clients to give them the best possible experience. For more on client appreciation, read our blog, Client Appreciation and How To Show It!
Blogs Entertain
Blogs can offer a break from the doldrums of life by sharing another point of view. They can be used to give your reader a laugh and show them the lighter side of your business.
Blogs can convey a story to give your audience a day-in-the-life picture of how your business offers. Anything that is outside of the cookie cutter blog, like relaying the unfolding of the day’s events through the eyes of the company mascot, the boss’ dog.
Blogs Engage
Blogs connect with people emotionally and keep them interested through a story or piece of information that they can relate to. If you are supplying something they need, they can relate!
Pictures are also important in a blog, as people are visually engaged and looking for something to interest them and give your words more context. They help draw the reader in and make connections for them that only an image can make.
Blogs Connect
The truth is, blogs keep people coming back for more. Most businesses don’t constantly change the layout of their website; they want that to remain static so people remember their look, their brand, the face of the business.
But blogging keeps the information rolling out, fresh and interesting, giving customers, clients, other businesses or people who are simply browsing an inside look into you and your business.
Whether you write to inform or entertain, the goal is still the same: to connect with your audience and give them a better idea about who you are and what you can provide them. This inside look helps you to build rapport with your clients before they even set foot through your door!