Posts

What it Takes to Be a SMAM

First of all, you may be wondering, what is a SMAM? In the online marketing world, it is the acronym for Social Media Account Manager. This is the person who oversees an account for your company’s client and takes care of all of their social media needs.

This can include a number of aspects depending on the client. Some clients are interested in website alterations and upgrades for the short-term, while others are looking more for a long-term investment of weekly social media postings.

Whatever the case may be, the SMAM’s job is to provide quality service in a timely manner while building a good rapport with their client. The intention is to increase business, and hopefully revenue as well, for their client through their online presence.

SMAM desk

A Relationship

The Social Media Account Manager is in charge of all communications with the client. Whether that is to gather content that they would like the SMAM to use or to get the approval on a design for a change that needs to be made, the account manager is the first point of contact for the client.

This communication may also include in-person meetings at the client’s place of business, meetings online using Hangouts or Skype or even an old-fashioned telephone call. Whatever form of connecting is more comfortable and convenient for the client.

The SMAM also has the pleasure of welcoming each client, letting them know that they are valued and will be taken care of and that we appreciate their business. This can be done in a number of ways, seen in our company website blog, Client Appreciation and How To Show It!

Timeliness

The Social Media Account Manager replies to emails as promptly as possible. They set dates for meetings and make sure that everything is running smoothly with the account.

This means communicating with the web designer, the graphic designer, the marketing manager and the CEO. All of these people contribute to the success of the client and ensure a good experience for each client that they work with during the course of the day.

Informed

The SMAM is also in touch with social media and what is trending, what is working for others in the industry and what can help to enhance the quality of service they are providing at their online marketing business.

They are aware of new developments, software and information that can build their skills and broaden their expertise. Taking advantage of trainings and webinars, as well as reading articles on relevant topics are all part of the Social Media Account Manager’s ability to grow and expand their ability to provide what clients want.

SMAM-tastic

The job that a SMAM does gives the client peace of mind knowing that all of their social media and website needs are being taken care of behind the scenes. They can then invest their time in the other aspects of business ownership that need doing.

The best part of being a Social Media Account Manager is knowing that you are making a difference in someone else’s business, that you are freeing them up to have time to do the work they want and love to do, instead of working to promote their business themselves. And, I think we can all say ‘Cheers’ to that!

 

 

 

 

 

 

client appreiciation

Client Appreciation and How To Show It!

At Infinite Reach, our clients are our top priority. We appreciate every single one of our customers because they are what keeps our company going! Customer relations and keeping each client happy is what we strive to do as a small business.

As a small gesture to express our appreciation to our new clients, we send a box of DELICIOUS Urban Cookies, because who doesn’t love a nice sweet treat every once and awhile?

At Infinite Reach, you’re more than just another client. Our team is full of experts in marketing and visual communication, and we take pride in that fact. As a client of ours, you’re going to receive the best customer service and the best possible performance.

We Love Each Client of Ours

Recently, we accepted a beautifully written testimonial from one of our clients, Bridges Conner. Bridges is the founder and owner of GOWB + CO, which is compiled of a team of expert organizing consultants. This is what she had to say about her experience with our team here at Infinite Reach:

“I have been thrilled with the personalized service and support that I have received with Infinite Reach Agency. In a very short period of time, I have seen an increased “excitement” from my social media, increased emails requesting consultations for my services and an acknowledgement from my peers that something is going on with Get Organized with Bridges + CO!  I appreciate the organic approach they have taken to get my business ranked and rolling. I have worked closely with my Account Manager and I have been appreciative of her support and gentle (yet persistent) approach to gather the information that she needs to get the job accomplished! Thank you…”

No, thank you! We absolutely treasure these kind words, and truly value what our clients have to say about our company.

So, what are some ways you can show that you care for your clients?

How To Say “Thank You”

  • The Old-Fashioned Way
    • Send a letter! With this simple gesture, you are showing you care. Especially in a world of quick tweets and likes, this is a very thoughtful way of showing your appreciation.
  • The Present-Day Way
    • Post a thank you blurb on your social media sites and tag the client. Even go as far as to making a personal video and post that on your business website or social media pages.
  • Send a Gift
    • Send a homemade gift bag with a note to show your appreciation. A gift card, bouquet of flowers, or a yummy Edible Arrangements are wonderful ideas as well. We love sending boxes of cookies out to our new clients!
  • Pay it Forward
    • Does your client believe in a special cause, something they hold near and dear to their heart? Sign up to volunteer at the cause’s next upcoming event. The best gifts come from the heart after all.
  • Post Blogs/Articles Relevant to Your Client
    • Creating and posting daily blogs and articles to your website and social media channels will help your customers! If you are posting intelligent and informative information that your clients can benefit from, you are helping them out more than you know.
  • Throw a Party
    • Ever want to host a Spring Fling event? Maybe just throw a get together for no reason at all? This is a perfect way to have a good time and provide your customers with a fun-filled day, while also thanking them for their commitment to your company.
  • Welcome Feedback
    • What can you be doing differently, better or more of? Your clients are the perfect people to ask! Their insights will not only help your company as a whole, but also show you value their opinion.
  • Simply…
    • Be a good person. Providing your customers with extraordinary customer service is key! It says thank you with every interaction. It is an easy yet effective way to show your gratitude.

Infinite Reach strives to be the best media agency for each of our clients. Learn more about our company here.