Now that you have created your Facebook Business page, you may be wondering how to build a following and get Facebook page likes. Well, unfortunately there is no one, simple trick to gain followers. It takes time and commitment. You have to be dedicated to providing your fans with quality content and a reason to engage with your brand. These tips will help you get started growing your following.
Fill Out Your Page Completely
When you create your business page make sure you complete all the sections. People want to know who you are and what you are all about. On your ‘About’ page, make sure you include a complete description of your business, along with your website, address, and your hours of operation. The more information you give your audience, the more chances you have of connecting with fans.
Another aspect of your page that you should pay special attention to is your profile picture and cover photo. These images are often the first thing people see when they come to your page, so you want to make sure that they look professional, and are in keeping with your brand.
Promote Your Page Outside of Facebook
Once you have created your page, you will want to let your current clients, customers, and friends know about it. There are many ways to promote your page outside of Facebook. The first thing you should do is include a link to your page to your email signature. This is usually very easy to do, a quick google search on “how to add a Facebook link” to your email platform will provide you with plenty of information on how to install the link.
The second thing you can do to promote your page outside the platform, is to include a Facebook link on your website. There are several ways you can do this. You can add it to the header and footer of your pages, or place it in the top corner of the page, depending on your current layout. You can also include a link to your Facebook page in your blog posts. The easier you make it for people to get to and like your page, the more likely you are to grow your following.
When it comes to growing your fan base, the key is to promote, promote, promote! The more you promote your Facebook page, the more people will see it. You can promote your business page on your other social platforms. You can add links to your Facebook page in you twitter posts, and in your Google+ updates. Including a link to your Facebook page in your LinkedIn profile can be invaluable in reaching like minded people to connect with on your Facebook page. After all, you are already connected on LinkedIn, so you must have some things in common already. It is easier to convert those who are already interested, or those who feel they have a connection to you and your brand.
There are many ways to gain followers on Facebook. When you are trying to gain an initial following, the more your fans know about you, the better. The more connected they feel to you, the more connected they will feel to your brand. Now get out there, promote your new Facebook Business page and grow your following!