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Infinite Reach Agency Search Engine Optimization Tips

A Few Basic Search Engine Optimization Tips For Business

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SEO, or search engine optimization, is a “methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine” — including sites such as Google, Bing and Yahoo.

Why is Search Engine Optimization Important?

Investing in organic SEO is so important – now more than ever. Your business definitely needs to have an SEO strategy in place if you’re interested in succeeding in terms of online marketing. Search engine optimization remains one of the single most important components of any organization’s branding efforts and online presence.

  • Search engines are grabbing more market share. According to Forbes, somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. I know I’m guilty of Yelping before going to any new restaurant!
    • It really won’t be long before virtually everyone is searching for products and services online. It comes down to, do you want viewers to be able to locate your business or not? Without SEO in place, people will have a hard time finding you and will instead find your competitors.
  • Your competitors are doing it. SEO is a never-ending process so you need to always be moving forward and improving your positions so that you don’t lose ground to a competitor who is. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business!

Keywords, Keywords, Keywords

You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?

But beware: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.

Link Back to Yourself

There’s probably no more basic strategy for SEO than the integration of internal links into your site – it’s an easy way to boost traffic to individual pages.

You should make it standard to link back to your site frequently when creating new content. As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking — you don’t want your visitors to get annoyed.

Image Descriptions

Adding an “ALT” tag allows you to include a keyword-rich description for every image in your blog/on your site. The visible text around your images is also valuable for SEO: add captions to all of your pictures and be descriptive with the text that’s around close your images.

Social Media Distribution

Another important SEO strategy is to distribute links of the fresh content on your site across your social networking platforms. Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.

Why Infinite Reach?

At Infinite Reach, we are website optimization experts! Our team has the experience of placing you exactly where you need to be on the web in order to be found.

From retargeting ads and pay per click to strategic citations and link building to optimized mobile sites, we’re there to keep you in front of your target audience so you can deliver the message you’ve crafted perfectly!

78% of website searches are done on a mobile device and that number keeps growing. Nearly every buying decision starts with an online search and what we’ve found to be true is that mobile users are constantly in “buying mode.” Get noticed. Get ranked. Get More Business.

Contact us today!

Writing content

Content Creation: A Best Practices Guide

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Think of content creation as a venn diagram. On one side, you have the audience’s needs. On the other side, you have the brand’s goals. These two sides meet with interesting, purposeful, unique content.

venndiagram

It should be simple to identify brand goals, however, clearly identifying its audience’s needs is more of a process. It helps to take a new point of view: instead of trying to speak to an audience, speak directly to the individuals within the audience. It’s much easier to narrow the message down to key personas when taking this perspective. One way to make sure the brand’s message is getting across to these personas is to make sure their attributes mesh well with the brand attributes. Those consuming the content respond better to content that suits their attitudes and needs. Admittedly finding the right voice for a certain persona across channels is difficult. This article discusses how to target accurately.

Great content has a voice that feels accessible. A one-way communication method between the brand and user is no longer acceptable. Instead, users need to be able to interact with a brand and know they’re being heard. In the distracting, crowed online environment, content like this is used to display why your brand deserves the user’s attention.

Content tips to keep readers happy and interested:

  1. Keep it length appropriate for the topic and the channel through which it is delivered. It may be tempting to tell a longer story in a YouTube video where there are no length restrictions, but an ideal time for a video is about 1 minute 30 seconds because it allows viewers to stay engaged.
  2. Educate the reader with information that is useful to them and relevant to their attitudes and needs.
  3. Bring some entertainment to the table to keep readers interested.
  4. Make its appearance visually appealing. Try to separate ideas into properly sized paragraphs, use lists where needed, and pieces like the infographic below to add something extra.

creating-good-social-content

 

Don’t Forget About SEO!

Lastly, keep in mind that a brand’s content must be easily found by its target personas. SEO helps bring a brand’s pages to the top of search engine results and help readers find what they are looking for instantly. Creating content that meets a user’s needs is key, but ensuring they can find it is of utmost importance. More information on SEO can be found here.

What is Internet Marketing?

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Internet Marketing Defined

Internet marketing is a form of marketing that uses the internet in several forms- web, email, and social media. The online landscape is constantly changing and evolving, making it important to be a marketing chameleon of sorts; always adapting and embracing agile marketing ideologies. Of course, traditional forms of marketing such as television, radio, and print ads are still relevant. However, internet marketing has grown to become extremely important to brand success at all points of the marketing funnel. People live online and turn to the internet for many reasons, particularly when it comes to the buying process. Consumers use the internet to become aware of products. They also engage in product research, whether it’s through reading reviews from their peers or comparing prices and features. Now through e-commerce the internet is widely used to actually buy products.

According to CMO by Adobe, online sales are predicted to grow to $370 billion in 2017, up from $231 billion in 2012. Sites like Yelp and various social media outlets allow consumers to promote or demote products and brands. However, about 50% of Millennials say they regularly browse for items that they don’t necessarily plan on buying. This is why internet marketing is important. With the entire buying process now available online, it is essential for brands to maintain an influential presence through web marketing, email marketing, and social media marketing in order to stay competitive.

Web Marketing

Web marketing is a very broad term that encompasses a variety of internet marketing techniques including websites, online advertising in the form of images or videos, sponsored search engine ads, and organic search engine results via search engine optimization, also known as SEO for short.  Always make sure that:

1. Your website gives off a great first impression to potential buyers.

2. Your online ads appear in front of the right buyer personas.

3. Your content is not only relevant, but interesting in order to yield optimized organic search results.

Somewhere around 93% of all online experiences start with a search and about 75% of users never look beyond the first page of search results. SEO helps ensure that users find your website on the first result based off of things like keywords, tags, and content. What’s more, SEO leads have about a 14% close rate, much higher than outbound leads. All of these aspects of web marketing should be in conjunction with one another, creating a seamless brand image that appeals to the right buyers. Professional marketing agencies, such as Infinite Reach Agency in Phoenix, AZ, work their magic to ensure that web marketing is integrated with other forms of internet marketing.

Email Marketing

Email marketing can be extremely powerful when performed correctly. You cannot simply send out emails to consumers and expect them to take interest instantly. Instead, it is of high importance that emails contain quality, useful information that is personalized toward the receiver. This article discusses a few ways to make your emails stand out against the many emails consumers receive from brands daily. It is necessary to promote joining the mailing list. Having an opt in form on your webpage can only take you so far. Make sure you have calls to action featured across multiple platforms, not just the webpage, that draw attention to the benefits of receiving emails. Also, each email should be personalized. Include the person’s name and catering to their specific interests. Also be careful to optimize the layout of the emails so important information can be quickly found, no matter what device is being used to read the email. Lastly, make sure emails are leading to conversions. It may seem obvious, but leading users to the appropriate landing page within the site is a key to increasing conversions and bettering the user experience. Email marketing is a wonderful way for people to engage with brands and remain connected with them.

Social Media Marketing

Speaking of connection, about a third of millennials say social media is their preferred channel for engaging with brands. With over 2.1 billion people active on social media, brands are finding ways to join social circles and connect with consumers on a deeper level. Since the average user maintains 5 accounts, brands can reach out to audiences in a variety of ways. The different platforms mean different techniques are needed- whether it’s a 15 second video on Instagram, a carousel on Facebook, or a 140 character post on Twitter, brands are able to tell interesting stories and engage with users on a more personal level. It also allows brands to jump on social trends (although some do it better than others). By reacting uniquely to crazes like “Damn, Daniel” and Shark Week, brands can gain the upper hand. Hootsuite has a great blog on all things social like this one: 18 social media marketing tips. One of the tips: Always be proactive. Much like the brands jumping on social trends, always be listening and engaging with users. Create interesting, and refreshingly relevant content that will win over audiences. Another tip is to know when to outsource your social media. If you didn’t immediately recognize the “Damn, Daniel” reference, then it may be a cue to check in with social media more. Listening and reacting quickly takes dedication and finesse. Experts can stay on top of your accounts without losing your brand’s authentic voice.

The Final Say

We can all laugh about the fact that some people thought the internet was going to be a fad. Filled with challenges and opportunities for marketers, the internet is now integrated in practically everything we do- including the buying process. Keeping up on web, email, and social media marketing makes you an internet marketer. However, putting forth quality content that is directly relevant to your audience makes you a great internet marketer.

The web is becoming more and more cluttered with advertisers that blend into the background, making it easy for consumers to brush by without a second thought. Make sure your internet marketing strategies and tactics have the ability to stand out. Does your website have a fantastic design and information that is tailored to your audiences needs? Are your emails getting reads and clicks? Are your social media posts sparking engagements? If not, then hopefully this article has some helpful tips to get you started in the right direction! Looking for more? Infinite Reach is a marketing agency in the Phoenix area that is qualified to bring your brand’s internet marketing up to speed!

 

Why an SEO Company Should Build your Website Infinite Reach Agency Blog SEO

Why an SEO Company Should Build your Website

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Building a website is a lot more detailed than meets the eye. What a visitor sees on the screen only scratches the surface of what is really involved in building a successful site. The ultimate goal of a website is to be easily found on the internet and an SEO company specializes in making sure you do just that. A professional SEO company has experts who pay attention to every detail of your Website design from what colors you use to what keywords are  most likely to achieve the search results you are looking for.

What is SEO

SEO stands for Search Engine Optimization. Simply put, SEO is a science which is used to achieve a high-ranking position in search results without having to pay for sponsored ads. SEO companies have a variety of ways in which to create a site that is recognized as an authority in their field and ranks highly in search results. SEO professionals utilize a myriad of resources to optimize everything from colors to content.

When you build a website you want people to find you, and with good SEO rankings, they will. Having high ranking results is essential, studies have shown that users will not scroll through several pages of search results but will make up their mind on the first few pages. Hiring a professional SEO firm to build your website from scratch will ensure that, from conception, your site will achieve high ranking results by managing both on-page and off-page optimization.
Search Engine Land Periodic Table of SEO Success Factors

On-page Optimization Factors

Website optimization is divided into two main categories: On-page and Off-page. On page optimization includes things that the publisher or creator of the site has full control over. The first thing an SEO company will do is tailor all of your content to ensure you are using terms that truly represent you and your brand. All of the information on your site needs to be personalized for your brand. Some on-page areas of interest to your SEO company are continuity of branding, load-speed, the research and proper usage of keywords, and the freshness of content.

Continuity of your branding is paramount – I cannot stress enough that without continuity your users will not be able to easily identify you as their favorite brand. The more consistent you are with your branding, the more likely consumers are to recognize and develop a loyalty to your business. The length of time it takes your website to load is extremely important to your SEO rankings.

Users do not have the time to wait for a site to load – If they do not get instant satisfaction, they will leave, or “bounce” quickly. SEO professionals will optimize picture sizes and video links to make sure your site loads quickly even on mobile devices. Katelyn Flores’ article Is Your Website Mobile Ready? outlines the steps a designer takes in order to make sure a website will support mobile.

Keywords are another major area of concentration for SEO companies. Keyword research is essential in optimizing your website. Your SEO company will make sure you are using relevant keywords in your URL’s, web pages, meta descriptions and headers. Making sure your pages include the proper keywords will ensure that anyone looking for information on that topic will be able to easily find your content and will know that it is relevant.

One of the last things to focus on when designing for on-page optimization is your content. Is your content relevant to your brand or business, is it high quality content or is it fluff or filler? These are a few of the things your SEO company will keep in mind. Using well-written, fresh content will make you an authority in your field and search engines will recognize you as such.

Off-Page Optimization Factors

Unlike on-page, off-page optimization factors include things that the publisher or creator of the site does not have control over. Off page SEO is very different from on-page. On-page factors require a real hands-on approach to achieve the desired results.

Off-page factors are more in the hands of the user and other people than in you or your SEO firm. Off-page optimization includes areas such as the authority of external links, average visit length, social media reach, number and frequency of returning visitors and the inclusion of internal links.

The quality and respectability of your external links (links to other sites) is important to your SEO because the links create a connection between you and the other sites leading search engines to assume you are similar. Poorly chosen or verified links can also negate any credibility you have built with your own users if they discover you are linking to irrelevant, out of date, or unverifiable sources.

This can also affect your bounce rate, or the amount of time a visitor stays on your site before leaving, or “bouncing” to another site. If you do not establish yourself as a credible and trusted resource, your visitors will look elsewhere for their needs.

Not only are external links important to your SEO score, so are your internal links (links to other pages on your site). SEO scores consider such things as if you include any internal links and if you do, do they work properly and add to the user experience, or are they clumsily included and forced on the content instead of naturally occurring. If the inclusions are not natural, they will seem like an advertisement and not like the useful, needed information you are trying to create.

Your site visits and social media reach are other factors that affect your SEO score. The number of visits your website receives and the frequency of return visitors have a lot to do with your rankings. The more return users you have, the more credible and authoritative you will look to search engine bots which in turn will increase your rankings.

Your social media reach, or the number of times your content is linked to or shared on social media platforms is also important to your rankings. If your content is linked to or shared by known, credible, and authoritative sites on a regular basis it will benefit your SEO simply by association.

Anyone can create a website today with software like Dreamweaver. But if you don’t consider all the factors that go into SEO rankings, your site may not be as successful as you hope it will. SEO companies today offer full service website creation and optimization. Hiring a professional SEO firm to design your website will ensure you are starting with the best possible product. If you have questions about SEO, our team can help. Contact us today!

user searching google, infinite reach agency blog

Here’s Your #1 Tip to Ranking on Google in 2016

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If you haven’t been able to rank on SER’s (search engine results) then that should be your top goal for your business in 2016. Just because you build your website and pull the chain to click on your little open sign, doesn’t mean people are going to find you on Google.

I get asked all the time how businesses can get to the holy grail of ranking on Google – which is the top position on page 1 in the search results. Let’s start by saying that there aren’t any short cuts to ranking. It’s a long process and in most cases requires a bit of patience a well thought out plan that is implemented over time.

For most, it takes a solid year (and in highly competitive landscape – even more time) to move up in search engine rankings. Our clients hire us for our SEO prowess and to help them be found and rank on Google and frankly, if done right is a time investment worthy of the work we do.

Your #1 Tip to Rank on Google in 2016:

Create a Content Plan and add quality, relevant and meaningful content to your website on a regular basis.

Yes, you read that right and it may feel redundant – however we may all need to hear it again and again. The number one thing each of our clients (and you!) can do for your own website is all about content. The main problem being that many people haven’t created a content plan to use.

Below are 5 things that we’ve found that will drive your site up in ranking–in addition to what your SEO specialist does for you.

5 Things to Include When Creating a Content Plan

  1. Commit to a Content Calendar

Create your content calendar and commit to sticking to it. No matter what happens, create a “no excuses” policy regarding your content calendar. For 2016 I have asked our marketing manager, Katelyn, to create a content calendar and assign blog topics to all of our staff each month. We’re sharing the love and responsibility of coming up with solid content.

In addition, I’m leading by example and have committed to writing 2 blogs a month. (self talk inserted here: gulp..I can do this, I CAN do this!)

  1. Stay Consistent

We all get excited about a new goal or idea we commit to doing. Here I’m going to give you a word of caution and tell you it’s better to be more conservative than normal. When you commit to a regular content calendar – please do yourself a favor and be consistent.

Consider your time and how much you can REALLY commit to your blog articles before you decide on the frequency your blog will hit the internet air waves.

It’s better to commit to two blogs a month over a 6-month period than start out really strong producing 6 blogs a month only to crash on the second month due to time or coming up with topics to write about. You’ll lose momentum and all that great Google juju you’ve built will fall off a cliff and you’ll be starting over. Choose a day of the week and your monthly frequency and stay consistent.

Most importantly, don’t forget about your new “no excuses” policy and just get ‘er done!

  1. Commit to 20 New Blog Articles for 2016 at 800 Words Each

Let me rephrase that. Make that a minimum of 20 new long form blog articles released over a period of at least 10 weeks or out as much as up to 40 weeks. There’s a magical number of posts for Google to recognize the value and worth behind a website. We believe from everything we’ve researched and experienced that the momentum starts around 20 long form blog articles. Once you hit this benchmark, the uptick begins!

Now with that being said, that doesn’t mean you can’t also write some 400-500 word posts. Just be sure you have your 20 scheduled in there and you can pepper in a few lighter posts, especially if you’re running low on time here and there. The more quality content, the better.

Now I can hear the rumblings all the way to my desk. You don’t know what to write about – well, tip #4 will help with that!

  1. Give Your Followers What They Want

What exactly does it mean to write relevant content? The landscape of branding has changed. People aren’t following brands any longer – they’re joining them. Now more than ever when a follower aligns with a brand, they do more than simply pay attention – they’re jumping on the bandwagon with them. Why? Because they are getting something they want or need… or aspire to be. I love that phrase – aspire to be. Why? Because it really focuses what we do and what content we give our followers. Give them content that helps them get to that place of aspiration. That’s powerful stuff!

In addition; if you’re writing about your business, what you are passionate about and know – then you can give your followers exactly what they want by sharing the content that will keep them coming back for more. Case in point; by giving you the tips in this article we are giving away our number one nugget this year because followers like you are reading our blog. This is part of our secret sauce and how we are so successful to our clients. If we can help you aspire to be a better internet marketer, then we’ve done our job helping you do yours better. See how that works?

We’ve written a lot of content around this very subject – if you need more ideas on what to write about check out this article on How to Write Quality Content Now. 

  1. Use Keywords, but Focus on Meaning for User Experience

I read an article recently that keywords aren’t that important any longer. Keywords are still very important – they’re the foundation on which your site is built. However, the reasoning behind this statement is regarding blog content and that Google doesn’t simply match keywords in a search query with keywords on a webpage any longer.

It uses the keywords but also looks for meaning of the site and what’s actually behind all those keywords. As Google works to get closer to artificial intelligence (AI), they have written algorithms around finding out the meaning of a site to match user experience.

Let’s face it. In our crazy, hectic lives users don’t go look at content unless they’ll get a payoff for their time. The content they’re searching for will either teach them something new, be useful in some way or be fun and entertaining. Users also don’t share content they don’t deem worth the time of other’s they want to share it with. So, increase your share rate (and Google juice) through giving the content they want by also increasing their user experience at the same time.

A Word About Google

Google is a business too. Their goal is to provide the best search experience possible to their users. With that comes the desire to give their users exactly what it is that they’re searching for.

In an article by Roger Montii for Search Engine Journal, Montii easily explains that “because words have multiple meanings, Google uses geographic signals, previous search signals and statistical signals in order to identify the most popular reasons users search for a phrase”. Google is looking at the “why” behind the search to populate the search queries and provide an answer.

So while it’s not just about keywords, it’s also about the search itself and the answers the user expects to receive when they type enter their query in the search bar.

In this competitive digital landscape, we have to up our game and provide the best possible content so that Google sees our sites as worthy of answering that search. By understanding what it is that Google is looking for and how to couple that with the right amount of content, type and frequency; you’ll be poised to help your ranking grow in 2016! Get busy creating your content plan and please don’t hesitate to ask questions or leave comments.

What else can be added to this plan to help make others more successful? We look forward to hearing from you!

Automation as Part of Your Marketing Plan

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Marketing automation is designed to fit into your existing workflow. It uses technology to plan marketing strategies and activities. It automates repetitive tasks and streamlines your efforts to increase efficiency.  Marketing automation is a great tool to include in your marketing toolbox, along with all its other benefits, it also provides several ways to measure the results of your marketing strategies.

Marketing Automation is a platform used by marketing companies which includes a variety of computer programs and technologies allowing for more effective campaigns to be launched and managed more easily. It allows your marketing team to utilize multiple avenues online such as social media, online advertisements, and websites. Automated marketing’s original focus was on email marketing campaigns only, but has since become much more sophisticated. Marketing companies today use marketing automation not only for email, they also use it for lead generation, sales tracking, inbound marketing and so much more. The automated processes and analytical tools are invaluable to a successful marketing campaign.

Marketing automation was designed to simplify the marketing process, when integrating automated marketing into your current marketing plan, you should consider your current strategy and how you will implement the new technology. You should consider whether it will add value to your existing marketing plan and how you can get the most out of your new tools.

Automated Lead Generation and Management

Automating your marketing plan can be beneficial in attracting new clients as well as nurturing the relationships you have with your existing customers. With marketing automation’s tracking abilities, you can not only see who is visiting your website, you can track your visitor’s movements once they leave, which provides you with a more complete profile of your customer. This gives you the opportunity to launch a more personal, targeted campaign in order to win their business. Some of the benefits of good client management are larger deal sizes, more accurate forecasting, and a higher customer conversion rate.

Studies indicate that after implementing marketing automation and lead generation, overall leads sent to the sales department may have decreased, but the close ratio increased by an average of thirty percent and revenue per sale went up an average of seventeen percent. According to Marketing Automation Times, companies that invested in marketing automation saw an average annual revenue increase of almost fifty percent.

Another aspect of lead management, which marketing automation is having a positive effect on, is Market Segmentation. The analytical data received from various marketing automation platforms allow marketers to quickly and easily identify and categorize your customers making it easier to create unique marketing plans for each market segment. The analytical data also allows you to quickly and easily measure the impact your marketing strategy is having. Having this information available at the click of a mouse makes it easier to re-direct a campaign which is not performing as expected. Conversely, it allows you to intensify a campaign which is out-performing expectations.

Automated Email Marketing Campaigns

Marketing Automation has revolutionized the Email marketing campaign. In terms of personalization and timing, automation has increased sales, efficiency, and customer retention. Companies used to send out impersonal, blanket email blasts to everyone on their mailing list which resulted in poor performance and sales. Now, automation allows a marketing agency to create several very personalized campaigns designed to improve customer experiences, build lasting relationships, and encourage repeat purchases. A customer who receives an email specifically targeted to their needs feels like more than just a number. A well-timed, personal message to the customer can be the difference between a one-time sale and a loyal, repeat buyer.

In terms of timing, automation has allowed marketing agencies to streamline their procedures. No longer does your account manager have to sit at a computer waiting for the right moment to send that email. Today you can create and schedule multiple Email campaigns at one time and your clients will receive each email precisely when it will make the most impact. This allows more time for new marketing strategies and other activities.

Inbound Marketing Automation

Inbound marketing differs from traditional marketing techniques such as direct mail, TV or radio commercials, and spam by targeting your audience and bringing them to you. Its main focus involves strategically promoting your company and attracting clients and customers to your business. Inbound marketing accomplishes this through a combination of Search Engine Optimization (SEO), social media marketing, blogs, articles, and podcasts, as well as numerous other online platforms which are available to marketers today.

Inbound marketing attracts customers using specialized, targeted social media posts, blog posts, and SEO optimization. Using automated marketing for your social media and blog posts makes sense for several reasons. Automation allows your marketing team to schedule social media and blog posts in advance, creating a regular schedule which is easier to maintain and increases your exposure. The way Google’s little bots check for content, the more regularly you post, the more relevant your site becomes. See “How to Write Quality Content Now!” for more information on the importance of regular scheduling.  Not only does consistency get you noticed by search engines, it gives your brand a certain credibility when you deliver what people expect when they expect it.

Automating your inbound marketing processes gives you flexibility by allowing your team to plan and schedule your campaigns well in advance and gives you more time to manage other aspects of the plan. There are many advantages of marketing automation. In the hands of the right marketing team, it can be invaluable. If you need help with Automated Marketing, Contact us today! Our team can help!

Write Quality Content

How to Write Quality Content Now!

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Here’s what we always tell our clients…Writing quality content on a regular basis is one of the most important and essential components to grow your Google rankings and as a result, your business. As your rankings grow, your business grows.

Content became king last fall as Google rolled out an update which affected sites that didn’t have good, quality content. In fact, with the Google Panda 4.2 update that was just released a few days ago, some sites that were hit hard during the last Panda algorithm update may even see an uptick if they worked to reverse that while maintaining quality content as a result since.

Yes, Google giveth and Google taketh away.. Hopefully you’re site is on the giveth side!

First Things First; How Often to Blog

We believe that you should be writing quality content on a regular schedule. What happens is that Google sends out its little bots to check your site. As Google finds that you are actively blogging and your content appears every Tuesday at 10am (or any regularly scheduled date) then your site becomes relevant.

If it finds no posts or updates when the little bots return, it also makes note of that and eventually will stop paying those little visits and you start all over again.

Of course frequency is great, but is it really doable? Meaning…if you start out thinking you can blog quality content twice a week but after a month or two you lose steam and only get a post in every other week, you’re actually doing more harm than good.

Google likes to see consistency.. so set up a realistic schedule you can live with and stick to that on a regular basis. It’s better for you in the long run if you can do one post a week over a series of months that posting sporadically.

How to Find Your Niche Topics

We’re often asked what to write about. Do you know your niche or do you write about everything under the sun? There are quite a few blogs like Lifestyle blogs that write about many different topics but still have a central theme for the blog.

Check out these tips to drilling down what your niche really is.

  1. Write out a category list of everything your business provides to your clients.

You know your business better than anyone and should be passionate about your offering and the results it provides.  What do you do to help people every day? What problems are you solving for them? What are the pain points of your clients and how do you make them better?

  1. Write out all the keywords that your business should be ranking for. If you don’t know these–get with your SEO specialist to understand what they are. If you think this is as simple as “Wedding Photographer Phoenix”…..I’ll be the first to tell you that you’re mistaken.

Do comprehensive keyword research (or have it done by a professional like us!) and use those keywords combinations to help give your post added traction to building your website traffic. Many writers miss this opportunity, which if applied becomes the juice that really gets the engine going.

  1. Write down every topic that you enjoy writing about that is also related to your business. For instance, you may love to blog about travel, finance, recipes, parenting, photography, or business in general.
  2. Next, which one or two of these top-level niches do write about more often?

Take a look at your current blog Categories and see how many posts are in each one. The data found here just might surprise you! Hopefully, you have Subcategories under your main Categories.

Do one or two of your Subcategories have the highest number of posts? This is an easy way to see just exactly what you tend to write about the most!

Become a Niche Content Writer

Let’s say you are a massage therapist and write a lot of self-care posts. By looking at your subcategories, you see that you write a lot of tips about making the most of meditation and yoga.

You can become a niche content writer in both meditation and yoga with a secondary niche about massage. Or you can go one step further and become and industry expert on full self-care and wellness, because in your industry you are solving issues that people and have and some that they haven’t even thought about yet, which is golden!

This doesn’t mean that you can’t write about other topics, but your main posts should be on your main niche topic. A key thing to remember is in order to have a successful blog, writing needs to be cohesive. Find your voice and make it conversational to keep your readers in tune… this is uber important! You will lose readers or they will raise a side-eye if you all of sudden start writing about doughnuts and you have a health-food blog.

For your business blog to show your new niche, go with it and make your transition over a period of two months and post on your new niche every other week.

If your blog is solely about one topic and you have lost interest, then start back over with what your business is currently offering and make a new list.

What Else to Write About?

Write about triumphs, successes AND failures. Write about your team and how they currently support your customer base. Report on events, things you’re doing and awards you’re winning… and by all means, make sure that last press release is posted on your blog to reinforce Google that you’re worthy of their support.

If you still need some help—contact us! Our team is here to help you get the traction you need from your blog by adding quality content that helps your business grow! It’s our business and we can help!

If you’re not passionate about your business, then you’re in the wrong business. Writing quality content about what you are passionate about – on a regular basis with appropriate keywords; now THAT should always be your niche!

Easy Ways to Monetize Blog Posts

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You’ve been blogging for quite a few years now I would imagine. I also would bet money that you didn’t start blogging to make a living at it, but rather for the love of writing. Over the last few years, making an income from blogging might have seemed a far off possibility and quickly developed into a reality. This post is for all my fellow bloggers out there on easy ways to monetize blog posts.

Start With Your Best Posts

Pull your Google Analytics report on your top 10 posts. You can do this for all time, per year, and even per month. Start with the ones that receive the most traffic to go back to and monetize. Install Broken Link Detector plugin so it can notify you if your affiliate links expire. Hit your top 10 posts every quarter by linking them to current posts and adding content updates or adding new links. Don’t let those top ten posts go stale!

Amazon Time!

For every new post that you write, it is safe to say you insert at least two Amazon affiliate links organically into the copy, right? You are doing that aren’t you? When reading through your most popular posts, check to see if you are mentioning any products, books, or services. The products and books are easy enough to find on Amazon. For services, search for product ideas that are similar. For instance, if your post is about AAA and their road service plan, link to a battery charger or first aid kit for the car.

Think Outside the Link Box

Sometimes we overthink how to effectively monetize blogs. Just remember this – no one likes to be sold to. They do, however, appreciate it if you are trying to help them. For instance, if you wrote a post about your awesome trip to Hawaii, include a TripAdvisor link or widget to where you stayed. Also, travel sites like Expedia or Travelocity have affiliate widgets that allow you to specify your destination (even down to the hotel). This helps your readers plan the same trip you did. Don’t forget to add any discount codes that you have been sent from your affiliate manager to the post.

 

For those fellow bloggers in Nexus states, I’m so sorry that you cannot promote Amazon and other specific affiliate links. Check out both Skimlinks and Viglinks to be able to add affiliate links instead.

 

Katelyn Flores, Marketing Manager, Infinite Reach

Infinite Reach Agency PRESS RELEASE – June 19, 2016

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Top Phoenix Digital Agency Infinite Reach Hires Katelyn Flores, Expands to New Office With Flores as new Marketing Manager and spacious new offices at 2828 N. Central Ave, fast-growing agency stands ready to expand further, Infinite Reach reports.

FOR IMMEDIATE RELEASE

PHOENIX — Infinite Reach, one of the region’s leading digital marketing and design agencies, has expanded to a new, larger office and brought on Katelyn Flores as the company’s new Marketing Manager. The new office at 2828 N. Central Avenue, Suite 700, will give the rapidly expanding agency room for further growth while also providing easy, convenient access to clients. In her role as the company’s new Marketing Manager, Katelyn Flores will leverage her proven skills and substantial experience to help spread awareness of the power and value of Infinite Reach’s impressive slate of digital services.

“With the agency growing so rapidly, we are excited to announce two important new developments,” Infinite Reach co-founder Kristi Church stated, “Our beautiful new office at 2828 N. Central Avenue is already proving to be a great asset. Our new Marketing Manager Katelyn Flores is impressing everyone here with her energy, dedication, and skills, and is helping to grow this thriving agency at an incredible but steady pace.”

Growing at rates averaging 15% for years on end, the digital marketing industry has become a linchpin of modern business. With around $50 billion now flowing through the industry annually in the United States alone, digital marketing is now the primary means for many companies to increase awareness of their offerings and find new customers.

The product of an especially productive merger between two titans of the Phoenix digital services scene, Infinite Reach is a full-service agency that provides top-quality assistance tailored to every client’s particular needs. The union of highly regarded Running Dog Media and Kristi Church Media produced an agency, in the form of today’s Infinite Reach, with an unmatched range and depth of digital media and marketing capabilities.

The new agency thereby hit the ground running as a top Phoenix SEO agency and digital design house, quickly building up an impressive list of clients and record of successful projects. With over 125 years of combined, in-house experience in these spheres, Infinite Reach almost immediately became one of the busiest and most frequently recommended agencies of its kind in the greater Phoenix area.

That striking early growth led to the company’s recent move to a new, larger office at 2828 N. Central Avenue, Suite 700, in Phoenix’s bustling 85004 ZIP code neighborhood. Spacious enough to allow for further expansion of the rapidly growing agency, the new office also boasts an especially convenient, central location.

In joining Infinite Reach as the agency’s new Marketing Manager, Katelyn Flores is already helping to accelerate its impressive rate of growth. A Bachelor of Science graduate of nearby Arizona State University with a degree in Marketing and Management and a Certificate in International Business, Flores also wrote an Honors Thesis at ASU’s Barrett Honors College. Her distinguished stint as a marketing specialist at multinational publisher Informa highlighted Flores as one of the most capable young professionals in the area, making her the perfect addition to Infinite Reach’s roster of high achievers.

Thanks to the agency’s recent expansion and acquisition of Flores as its new Marketing Manager, Infinite Reach is now poised to even better serve clients throughout the Valley of the Sun and beyond. Whether in terms of delivering top quality digital design and asset creation or producing the local search results that are so critical to companies today, Infinite Reach has become an even more capable and effective partner for anyone needing digital design or marketing services.

About Infinite Reach:
With a full range of top-quality digital marketing, design, and creative services, Infinite Reach is Phoenix’s top source of proven, custom-tailored, results-oriented digital assistance.

Media Contact:
Kristi Church
Phoenix, AZ, 85004
Telephone: (602) 535-2188
Email: kristi@infinitereachagency.com
Website: http://infinitereachagency.com/

Four Things You Can Do for Your Internet Marketing Now

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Online marketing—every business needs it! Why? Because the Internet is THE number one source for business referrals. A strong web presence is critical to the success of your business. It is the go-to place to find just about any product or service you can imagine.

New to the world of cyber marketing? Here are four things you can do for your Internet marketing now.

1. Understand the different types of online marketing.

Content Marketing: This inclusive term describes the most published Internet marketing content—also known as blogs—that is used to attract customers. Typically, this type of online marketing is linked to other types of web marketing. If your website features blog posts, it will be more relevant to most search engines, which, in turn, will make it easier for potential customers to find. Content marketing also can serve as a “soft sell” for your product or service, bring attention to the need for that product or service and then drive business to your company.

Search Engine Marketing: Pay Per Click (PPC) and Search Engine Optimization (SEO) are the most widely used forms of search engine marketing. With PPC, a sponsored ad is put into the results of a web search. Whenever someone clicks on the ad, the business placing the ad pays the search engine provider an agreed upon amount. On the positive side, PPL guarantees your business a constant presence in search results but it comes at a cost. SEO, on the other hand, concentrates on moving your business up in the rankings and it’s free.

Social Media Marketing: Geared more to a younger audience, this type of online marketing has grown in popularity. While it’s inexpensive, it requires a bit of acumen to implement. You might want to reach out to an experienced Phoenix Internet Marketing Company for this one.

2. Identify your target market.

If you are going to put the time and money into online marketing be sure you are going after the right target market. When you have a good idea of who your customer is you can generate better attention-getting advertising and promotional material to lure them in.

So how do you find that audience?

Start by identifying the problem your product or service solves. Next list the characteristics of an average customer in an effort to pinpoint your target market. It’s also important to know who makes up your primary audience. They are the ones who need your product or service the most. For example, if your business specializes in home security systems, your primary customer may live in a residential area with a high crime rate.

3. Take steps to increase web traffic to your site.

The Internet has become a dog eat dog world when it comes to driving customers to your website. The competition is fierce and it’s every business for itself.

What’s a business to do? In cyber space content is king. Use it to entice potential customers to visit your site. Make it easy for visitors to share their experience on Facebook, Twitter, Reddit and other social media sites.

Including an irresistible offer and a call to action on each page also can drive web traffic. Make sure your visitors know exactly what it is you want them to do. It could be signing up for an e-newsletter or a free 15-minute consultation. Offering something that relates to your business and appeals to your target market is another way to increase web traffic. It can be a free ebook, white paper or anything that’s been specifically written for your target customer.

4. Boost your website ranking.

Search engines continue to drive the majority of visitors to websites. That’s why it’s important to have a website that is search engine friendly. Also, every page should be optimized and designed for mobile search. Keywords and keyword phrases also play a critical role in boosting your website ranking. Keywords are what someone types into a search engine, such as Google, Yahoo Search, Ask or Bing, when they’re “searching” for something. Generate a list of keywords or phrases people might use to find your website. Take advantage of tools, like Google Keyword Tool, to get an idea of the most searched phrases. Integrate several of them throughout your website in titles, content, even rename your images to contain the keywords or phrase.

Another way to boost your website ranking is by adding captions to your pictures and images that incorporate your keywords. Add an ALT tag to describe the image. Don’t forget to include the same keyword phrase in the text near the image.

Search engines want to be sure users have access to the most up-to-date information. So be sure your website content is updated regularly. Doing so tells search engines that your site is ever-changing and current.

Like it or not, Internet marketing is here to stay. In the future, it will become an even greater force when it comes to how businesses do business.

Whether you’re new to online marketing or a seasoned professional, implementing these strategies can help you break down barriers and use this modern communication tool to your advantage.

Need help creating a web presence? We’ve got you covered! From August 1st – September 30th get 15% off our web design services.  If you’re a member of NAWBO get an additional 5% off! Don’t miss out contact us today.