Are you using Facebook ads to reach your target audience? Have you used them and found they reach a far broader audience than you wanted? Last week, Facebook rolled out changes to their targeting features to give you easier, more effective ways to reach the people you need to reach!

Changes on the Horizon

Over the next several weeks, they will be rolling out improved Core Audience targeting options. These are already built into all of the Facebook Ad buying interfaces, but now you’ll be able to reach your audience based on the following targeting types: location, demographic, interests, and behaviors.

Location

If you are looking for customers that are specific to your physical location, this is a great tool to narrow that scope. You’ll be able to build your campaign to target or EXCLUDE any combination of geographical points:

Country & City
Country & State
State & City
State & Zip code (US only)

Demographic

You’ll be able to select your target market based on a variety of data that Facebook users enter on their profiles. A few of the categories you can choose from include:

Relationship status
Education
Work
Market Segments
Life Events (engagements, marriage, etc)
Workplace
Job Title

Interests on Facebook

Facebook has redefined their interest based targeting segments so each one has a simple meaning. If your target market is people who are baseball fans, simply choose Baseball as your marketing segment. Facebook will sift through the users finding ones who have Liked or shown interest in baseball related material on Facebook. This eliminates the need for selecting multiple options, such as a broad category and keywords below that.

Behaviors

There is a new targeting option in Core Audiences called behaviors, and it includes Partner Categories. This lets you target your campaign to people based on things they buy and the devices they use.

These changes will give you the ability to narrow your target audience when buying Facebook Advertising. While your ad will touch fewer people, it is far more likely to touch the people that matter ….. the ones that are most likely to buy what you are selling!

For more information, you can find the Facebook article here:

https://www.facebook.com/business/news/Core-Audiences