What to Include in your Brand Guideline
At Infinite Reach we call these our Marketing Standards, they are our guide for not only our brand but for each of our clients brands as well. The goal of your Brand Guideline is to create a framework that anyone in your organization can follow. It creates a guide for your brand so that everything […]
Content Creation: A Best Practices Guide
Think of content creation as a venn diagram. On one side, you have the audience’s needs. On the other side, you have the brand’s goals. These two sides meet with interesting, purposeful, unique content. It should be simple to identify brand goals, however, clearly identifying its audience’s needs is more of a process. It helps […]
Motivating Employees Is Easier Than You Think
For any business, motivating employees is important. Motivated employees are happier and more productive than unmotivated employees, and have a profound effect on your bottom line. According to a study by Dale Carnegie Training, unmotivated employees are 2 ½ times more likely to accept another job for any increase in their wages. For years’ businesses […]
How to Define your Target Audience
No matter what type of business you operate, defining your target audience can be difficult. It’s also a necessary piece of the success of your business. Why is it so important? Without knowing the people you want to target, you can’t create a successful marketing strategy. You could have a marketing strategy in place, but […]
Earned Media: Can’t Live With It, Can’t Live Without It
Earned Media- Learn to love it Earned media is what comes out of a consumer’s experience with a brand. It can be wonderful and it can be painful. A brand is what its customers say it is. But where does one find what people are saying about a brand? Social media. When we think about […]
Creating Images for Your Social Media
I wish I had that instinct knack for creating images and designing graphics to use for our clients or for our own company’s social media purposes. Our Infinite Reach graphic designers are truly amazing! Anytime I ask for a graphic to be created or a client even needs a new cover photo for Facebook, I am […]
Happy Employees Are Important To Your Business
You may think that your employees disposition is of no consequence to your bottom line, but nothing could be further from the truth. Happy employees are not only important to your business, they are important to every other employee as well. Happiness, or the lack there of, is a contagion that can spread like a […]
Social Media: News, Statistics and Trends
Social media is so popular nowadays! I personally always catch myself checking Instagram and Snapchat every chance I get, just to make sure that I’m up to date with the rest of my social media friends! Also, I love to show what I’m doing in the moment- whether it’s sending a Snapchat of my feet by the […]
Why is Brand Consistency Important?
Why is brand consistency so important? A brand, as defined on BusinessDictionary.com, is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product or differentiates it from competitors. In short, your brand is your company’s identity. It helps your customer build an impression of what […]
Saying No Can Be a Virtue
We all know that certain someone. That person who is always late for the meeting, who is always frazzled and on their way to or from somewhere in a big hurry. We all know that person who seems like they are busy from sun-up to sundown but they never get their own things done. We […]
