Any good SMAM (that’s Social Media Account Manager in our world) will tell you that a successful blog can be a huge key in your online and social media presence. We’ve discussed the many things a blog can do for your business before, but now we’re going to analyze the building blocks of this multifaceted […]
No matter how long your business has been in the game, it’s important to keep apace of the changing market. Target audiences may be shifting, expanding, or contracting faster than ever before and it’s all you can do to keep up with them. Sometimes this is easy, but sometimes it requires a radical shift on […]
Now that we’ve passed Halloween, the season of late fall and winter holidays is officially beginning for many people. Decorations are going up, plans are being finalized, and budgets are being assessed as the end of the year approaches. For your brand, this is a time to really think about the coming months and devise […]
These days, it seems like machines can do more and more work for us. The rising trend in automation has gone from a sci-fi pipe dream to a daily reality—in other words, the future is now! Most people think of cutting-edge technology like self-driving cars when they think of automation, but have you considered the […]
Has your business gone green? It seems these days, certain aspects of doing business are almost a necessity. Treating your employees well ensures they’ll do their best work, and treating your clients well ensures they’ll remain loyal and let you turn a profit. But what about how you treat the very land you do business […]
People love a good story, and especially a good origin story. It’s a form that has persisted in many cultures for centuries, from the Book of Genesis right up to the latest film to reboot a superhero franchise. The popularity of this form is something you—and your business—can harness in several ways to help both […]
With office dress codes becoming a thing of the past, wardrobe choices are more important than ever in showcasing your personal brand at work. What You Wear to Work Matters A personal brand is a microcosm of your company’s brand, just as you—a front-facing worker or owner—can be the face of the company itself. In […]
