Depending on the type of business you have LinkedIn may be better for finding employees, promoting your business or both. If you’re business to business, then LinkedIn can be a great tool to find employees and connect with potential customers. It’s actually 277% more effective for lead generation than Facebook and Twitter. It offers a […]
If you went to business school, you remember the numerous SWOT analyses you had to put together throughout your college education. At the time, they almost seemed too simplistic, but as you moved into your career and started a business you realized how invaluable this tool really was. A SWOT analysis is a great way […]
As a small business owner you tend to have to become a jack of all trades, especially when you first start out. That means doing your own billing, accounting, hiring and even marketing. With marketing comes the need for ads, websites and collateral, all of which require you to dig into the Adobe Creative Suite. […]
One great way to increase brand awareness and get your name out there, is through PR or public relations. PR is often defined as “using the news or business press to carry positive stories about your company or your products”. What makes PR great for a smaller company, is the fact there are opportunities to […]
At Infinite Reach we call these our Marketing Standards, they are our guide for not only our brand but for each of our clients brands as well. The goal of your Brand Guideline is to create a framework that anyone in your organization can follow. It creates a guide for your brand so that everything […]
No matter what type of business you operate, defining your target audience can be difficult. It’s also a necessary piece of the success of your business. Why is it so important? Without knowing the people you want to target, you can’t create a successful marketing strategy. You could have a marketing strategy in place, but […]
Why is brand consistency so important? A brand, as defined on BusinessDictionary.com, is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product or differentiates it from competitors. In short, your brand is your company’s identity. It helps your customer build an impression of what […]
With the information overload people are faced with every day, it’s no surprise companies need to get a bit more creative for their message to be heard. On just one of my email accounts I literally have 10,000+ unread emails, and that’s because I just can’t keep up with the amount coming in. I’m sure […]
As a business owner operating in 2016 you know about social media, but may still get hung up on some of the myths circulating out there on the web. Social Media Marketing can be an amazing tool to help build brand awareness and also help you stay connected and engaged with your customers. So, don’t […]
It’s Girl Scout season! I was definitely inspired by these pint sized entrepreneurs and came up with three business tips that reflect some key pieces of their business model. Stay on top of trends Remember the days when getting your fix of Thin Mints® meant hunting down the neighborhood Girl Scout or catching a troop […]
