Everything You Need to Know About Brand Elements
Brand element design and maintenance are essential pieces of brand management. According to Strategic Brand Management by Kevin Lane Keller, brand elements, also known as brand identities, are devices that allow a brand to be identifiable and differentiable. These devices are things like logos, brand names, slogans, jingles, packaging, and so on. Think of some famous […]
Best Practices of Social Media Marketing
Back in the good old days of the Mad Men era, advertising lived and died by television, radio, newspaper, and billboards. You simply had your creative directors, account managers, artists, and so on. Not even the great Don Draper or Peggy Olsen could have predicted that one day, newspapers and magazines would be struggling to […]
Virtual Reality and What It Means to Marketing
Yes, it’s 2016 and you are reading an article on virtual reality. Let’s just take a moment to realize how cool that is! If you haven’t yet been taken into the world of VR, pull out your smart phone (if you’re not on it already) and check out this awesome video. This video is shot […]
What is Internet Marketing?
Internet Marketing Defined Internet marketing is a form of marketing that uses the internet in several forms- web, email, and social media. The online landscape is constantly changing and evolving, making it important to be a marketing chameleon of sorts; always adapting and embracing agile marketing ideologies. Of course, traditional forms of marketing such as […]
If Video Content isn’t Part of Your Strategy, Your SEO is Suffering.
It’s overwhelming, but it’s true: if video content isn’t part of your strategy, then your SEO is suffering. The most effective, integrated marketing strategies leverage SEO best practices. Search Engine Optimization (SEO) is a carefully calculated technique used to attain higher rankings on search engines. A high rank is necessary if a website is to […]
Why an SEO Company Should Build your Website
Building a website is a lot more detailed than meets the eye. What a visitor sees on the screen only scratches the surface of what is really involved in building a successful site. The ultimate goal of a website is to be easily found on the internet and an SEO company specializes in making sure […]
Instagram; It Keeps Getting Better and Better
In the world of Instagram, things are just absolutely incredible. More and more people are finding ways to use the real-time online mobile platform to create trends, re-invent their style and brand all the way to producing and then also broadcasting a new thriller in short 15 second episodes as in Shield 5. I’m completely […]
Why You Should Hire a Social Media Management Company
Social media marketing can be tricky. Establishing a successful social media presence requires a massive effort. A lot of people think that social media management is simply posting a picture of what you had for dinner on your Facebook page and then waiting for customers to come banging down your door. Well, that is not […]
Here’s Your #1 Tip to Ranking on Google in 2016
If you haven’t been able to rank on SER’s (search engine results) then that should be your top goal for your business in 2016. Just because you build your website and pull the chain to click on your little open sign, doesn’t mean people are going to find you on Google. I get asked all […]
Automation as Part of Your Marketing Plan
Marketing automation is designed to fit into your existing workflow. It uses technology to plan marketing strategies and activities. It automates repetitive tasks and streamlines your efforts to increase efficiency. Marketing automation is a great tool to include in your marketing toolbox, along with all its other benefits, it also provides several ways to measure […]
Four Things You Can Do for Your Internet Marketing Now
Online marketing—every business needs it! Why? Because the Internet is THE number one source for business referrals. A strong web presence is critical to the success of your business. It is the go-to place to find just about any product or service you can imagine. New to the world of cyber marketing? Here are four […]
Is Your Website Mobile Ready?
It’s coming. Mobilegeddon, that is. Will you be ready? What is Mobilegeddon? For some time now, mobile usefulness has been a consideration in Google’s search algorithm. Websites that are appropriately optimized to be used on mobile devices tend to have a higher ranking than those that are not. Until recently, however, the ranking factor has […]
Why Local Search Results Matter
In today’s ever-changing world of technology telephone books and newspapers are becoming things of the past. Instead, it’s all about Search Engine Optimization. Simply put, SEO is the practice of improving and promoting your website to increase the number of visitors it receives from search engines. People are constantly looking for places, items of interest […]
