It’s overwhelming, but it’s true: if video content isn’t part of your strategy, then your SEO is suffering. The most effective, integrated marketing strategies leverage SEO best practices. Search Engine Optimization (SEO) is a carefully calculated technique used to attain higher rankings on search engines. A high rank is necessary if a website is to appear on the first page of Google results. Let’s face it, no one goes past the first page. Part of SEO is incorporating necessary keywords in blogs, articles, and text posts, which can push a website up to the top of search results without spending precious funds on sponsored ads. But now there’s a whole new opportunity that’s entered the world of SEO: video content.
So why are people pressing record so much lately?
Video better solves engagement.
It takes much less brainpower to process a video versus text. Video also adds more emotional value to the message since images and sound have a greater ability to produce empathy.
Audio and visuals are able to draw in the audience.
In fact, users will stay highly engaged with your website for about 6 times longer if there is video content available. The average person spends only seconds on a webpage, yet video can entice the audience to stay longer and become actively engaged with the site. HOWEVER, if the video takes longer than 3 seconds to load, the audience is far more likely to navigate away from the website. There’s nothing sadder than beautiful video content gone to waste due to slow loading times.
95% of video content is remembered.
This implies a higher level of interest is maintained with video. Part of this stems from a video’s ability to tell a story well. Audiences are more likely to correctly recall a story they saw in a video, as opposed to recalling facts or figures in text. When someone remembers the story of a video, emotions can be triggered along with those memories so associations are stronger.
A video can help you stand out from competitors.
Sure, it sets the bar higher from a creativity stand point, but unique videos can serve as a great way to express a brand’s image. Videos are a great tool for expressing and reinforcing a brand’s personality through animation, actors, music, and so on. A tone can be relayed to an audience almost immediately.
Video content reaches further.
There are just under 8 billion people in the world today. Now imagine being able to touch every single person through a video. That’s what Facebook currently has the ability to do. According to TechCrunch, Facebook recently hit 8 billion views per day with no sign of slowing down. Other social media outlets are seeing intense action with video as well. Short and easily consumed text posts on twitter are now joining up with short, easily consumed videos as 5 tweets per second contain a vine link. Similarly, Instagram is seeing the benefits of video. There has been a 37% increase in shares from Instagram since the social media outlet created the option to upload video content. All of this is great, but remember, the video content needs to be shared through the right outlets for your audience. It’s important to take the time to determine which social media platform is right for you. Check out how Facebook is formatting video content:
You can now join hands with YouTube.
The video king has over a billion users all over the globe who watch millions of hours of video every day. YouTube is also the second largest search engine after Google, making it an important resource for consumers. For many marketers, YouTube can be an unfamiliar landscape, but there are lots of stats that can help bridge the information gap.
Video content has a strong global reach.
Cisco claims that 80% of the world’s internet traffic will come in the form of video by 2019. This implies that consumers will be expecting video content on all aspects of the web.
Keywords lead to major impact.
When it comes to video, keywords are included in titles, descriptions, and tags. Optimizing the keywords centered around video as well as text is necessary for a fully optimized effect.
Video content achieves a higher rank on search engines.
The likelihood of being ranked on the first page of Google results is increased by 53% with video content. This is extremely important since hardly anyone will ever scroll past the first page of results. SEO video content can help ensure you never have to worry about your site being buried.
Video rakes in the shares.
Video is shared 1200% more times than links and text posts combined. Sharing video sparks meaningful conversations between audiences and allows for a stronger brand reach.
Optimized Video Content is Here
Now that we’ve established just how important video is to the marketing landscape, let’s refresh ourselves on what SEO means: Search Engine Optimization is a carefully calculated technique used to attain higher rankings on search engines. There are several different factors taken into account when accomplishing this. These factors can include keywords, colors, tags, content length, content structure, outbound links, and about a hundred other things. Fortunately, there are SEO professionals that can bring these factors together to create amazing results. Infinite Reach Agency, a Phoenix SEO company, offers video services. The need for optimizing video content has become a necessary part of marketing strategy and Infinite Reach can help! In order for SEO to reach its full potential, it is absolutely crucial that video is not left out of the equation.
Killer copy and images may be the key to success right now, but the future is video. In order to stay ahead of the curve it is now necessary to include video in your SEO strategy. Just as the marketing mindset has changed to mobile first, there is now a push to start planning for video first. It is wonderful to create video content, but it is far more effective when it is fully optimized. Better yet, a professional SEO company, like Infinite Reach, can take on the task and lead you to higher rankings and stronger brand reach.