What Makes a Fearless Leader?

As you can see from our About Us page, a good portion of our team consists of women. Now that’s not to say we don’t love and value the gentlemen we have on our team, but we do value supporting women in business.  Whether that be coaching our employees on how to pursue their entrepreneurial dreams, or joining organizations in the community like the Women’s Enterprise Foundation, we are passionate about helping women get to that next level.  So when our CEO, Kristi Church, was asked to be the Marketing Chair of the Women’s Enterprise Foundation, we were more than thrilled to help such an amazing organization.

What is the Women’s Enterprise Foundation?

Just to give a brief overview of the organization, they are a 501 (c)3 charitable organization dedicated to helping emerging women business owners in the greater Phoenix area.  They act as the fundraising arm for the NAWBO Phoenix chapter and help raise funds to support their scholarship and grant programs, aimed at helping women business owners who need support hitting that next milestone in their business.

Our Marketing Initiatives for the Women’s Enterprise Foundation

One of our first initiatives, after accepting the position of Marketing Chair, was increasing their social media presence and redesigning their logo.  Our Creative Design Lead Alli, updated the original logo on the left to the classier, feminine design on the right.


One of our Account Managers Kellie, started increasing their social media presence and got the conversation started about the Creating Fearless Leaders event. And then our graphic design intern Ashley, took the lead on designing all of the marketing collateral for the event, such as the save the date, sponsorship package, and social media headers.

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WEF Creating Fearless Leaders Sponsorship Sales Packet

It was a great experience working on the Creating Fearless Leaders event and our team can’t wait to start collaborating with the WEF board on the next event Mid-Spring 2016.

Below is the inspired video Kristi created for the Creating Fearless Leaders breakfast to showcase what it means to be a Fearless Leader and how those in attendance could help women business owners in the valley achieve new heights.

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